Just in time for summer when most students are probably going to shop for hot summer items and to help retail sites prepare their stores for the summer shopping season, Google has just launched Google Commerce Search 2.0. Available now for U.S. and UK retailers, Commerce Search 2.0 provides a better experience online for shoppers while greater control and better ROI for online retailers.
Launched six months ago, Google Custom Search 2.0 offers an enterprise-grade website search solution hosted in Google’s cloud servers. According to Google this new version of Commerce Search offers the following enhancements:
- More merchant customization: Today we’re introducing a full merchandising dashboard, which gives merchants more control over promotions, ranking rules and filtering. Marketers and product merchandisers can now do all of this themselves—no custom code necessary. New intuitive retailer controls like time-based promotions, navigation bar with filters, and simple product ranking rules mean seasonal optimizations can be done on the fly.
- Better shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. GCS is also faster and more relevant than before thanks to search quality improvements. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. We’ve also added spelling and stemming dictionaries and new custom synonym options to make shopping on a retail site as easy and accurate as searching on Google.com.
- Improved browsing and navigation: Many shoppers depend on the search bar on retail sites when they’re looking to make a purchase, but some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products.
Google Commerce Search 2.0 is a paid service. If you’re an online retailer and you want to implement it on your site, it would cost you $25,000/year.