Google AdSense has just made the AdSense-Analytics integration available to all publishers. This feature which was gradually rolled out to selected AdSense publishers the past couple of months provides useful information about site traffic to individual pages and how users interact with publisherss’ sites. Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.
Specifically, linking your AdSense and Analytics account will give you the following additional reports on your Analytics homepage:
- Top AdSense Content – more details about specific pages on your site and analyze ad performance. You can see which pages on your site have more pageviews, so that you can implement additional optimization effeorts on these pages.
- Top AdSense Referrers – how different incoming traffic sources contribute to your revenue.
- AdSense Trending – lets you analyze how your site generates revenue during different times of the day and different days of the week.
To integrate your AdSense and Analytics accounts, just login to your AdSense account and you’ll see a link to integrate AdSense and Analytics at the AdSense report page.
Once you’ve linked your AdSense and Analytics accounts, you will see a new “AdSense Revenue” tab on your Analytics account. This will enable you to compare your AdSense revenue from new visitors coming to your site against existing visitors.
Here’s a short view demonstrating the AdSense and Analytics linking process.