Less than a year ago, Google Adwords launched its Click-to-play, video ads format which offered advertisers a new avenue for promoting their products and services through Google ads. And with the growing popularity of online videos, advertising through this medium has also been found effective in terms of consumer clicks and action beneficial to the ads.
Now, to make video advertising a breeze for current advertiser clients and potential customers, Google Adwords is introducing the Google Ad Creation Marketplace. This online resource which is available right through the advertisers’ Adwords account provides an easy way of creating video ads even for those who have no background in advertising.
From Inside Adwords:
In the Marketplace, you can find video production professionals to create high-quality video ads at a budget you set. These professionals are not Google employees but industry specialists who provide a full suite of services including concept, script-writing, voice-over, editing, and production.
The Google Ad Creation Marketplace is currently seeking out US advertisers who will test the marketplace. If you have an Adwords account, why not give it a try and see for yourself whether video advertising is effective for your products and services.