Google just acquired a new startup, this time specializing on online video platform for broadcasting both live and on-demand content to the web or any web enabled device. The startup called Episodic officially announced the acquisition.
Episodic is a video publishing platform consist of six functional areas – video content management, content ingest and encoding, adaptive bitrate playback, monetization through advertising, and credit card transactions, audience measurement and analytics and syndication. Episodic spans the video value chain and offers publishers and marketers everything they need to manage, measure and monetize online video.
Given those features and functionality, we could immediately deduce the reason why Google bought the startup, definitely use its technology to spruce up YouTube’s monetization aspects – something which Google failed to maximize despite its dominance in the online video market.
This was stated in Episodic’s announcement saying that their team will be joining Google and will continue to do what they are currently doing – that is providing great video experience to the web, mobile phones and IPTV devices.
The Episodic team also emphasized the fact that their products and services complimented Google’s online video services.
Google has not announced the acquisition yet.