If you’re new on Twitter, your initial reaction would be “Why would I let other people know what I’m doing?” or “I don’t care what other people are doing.” However, this micro-blogging site is very valuable when it comes to social media marketing.
According to Chris Brogan, there are three ways on how you can make Twitter as a useful communication tool:
- Publicly send a short message to a lot of people.
- Publicly send a short message to a specific person.
- Privately send a short message to a specific person.
Twitter as a Micro-blogging Network
Before it was considered as a social media marketing tool, Twitter was first dubbed a “micro-blogging website.” That’s because users can only post updates with 140 characters or less. In turn, it made the social media website compatible with mobile phones and text-messaging.
An update with 140 characters or less may be short and limited, but it is what makes the social media website unique. Moreover, it enables a user to receive real-time and concise update from a lot of people.
This means that Twitter is ideal in building and maintaining relationship between your brand and your target market.
Twitter for Business
When it comes to social media marketing, the most obvious use of Twitter is to let businesses meet their potential customers. It is also ideal for generating leads, which is similar to what you’d do during a trade show or networking event. However, there are still other ways on how you can take advantage of the micro-blogging site’s marketing capabilities.
Promoting Your Brand and Content
Of course, the best use of Twitter for business is to help it leverage your brand and its content. When a lot of users follow your account, all of them can see your updated tweets. Furthermore, they can retweet it with their followers that expose your business further.
Enabling Other People to Leverage Your Business
The good thing about Twitter is that you can let other people to promote your brand. As long as they are following your account, they can easily view your updates and share it with their connections.
Interacting With Your Customers
Just like in any social networking websites, Twitter lets you interact with your customers. As mentioned earlier, there are three ways on how you can treat the micro-blogging site as a communication tool.
Connecting with Bloggers and Journalists
Aside from your existing and potential customers, you can also connect with bloggers and journalists for PR opportunities. Bloggers and journalists have their own set of followers, so if they share your content to their network, this is a great way to create a buzz regarding your business and its products or services.
Monitoring What People Say About You
Another great use of Twitter for business is through market research. Using its Search and Advanced Search capabilities, you can now monitor what your followers say about you or your brand.