As part of our SEJ interview series, I recently caught up with Mel Carson of MajesticSEO to discuss public relations — specifically how to get better PR for your brand.
In the video below, Mel shares his expert advice on how startups can take advantage of PR tactics to get the word out about their brand.
Here are some key takeaways from the video:
- Something Mel has been experimenting with at MajesticSEO is thinking differently about link data. For example, if you have an announcement or an event you’re trying to promote, you can use link data to see what your competitors are doing.
- Carrying on with that above example, when Mel is doing PR for an event he will find all the events in a local area and then put them into MajesticSEO to get the backlink data. From there, he searches for links from notable blogs or news publications.
- Once you have identified who is covering local events in your area, reach out to the journalists and invite them to come out to your event.
- Mel suggests thinking about link data for purposes other than just link building. You can use this data to build real life relationships with bloggers and journalists who wield influence.
For more video interviews please visit SEJ’s YouTube page.