Feedburner is announcing that Adsense for feeds will finally be rolled out next week for a few selected publishers, before a full launch soon. For publishers with existing Feedburner Ad Network account, premium CPM ads will now appear alongside contextually targeted ads to fill up the rest of their ad inventory.
That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.
To get into the Adsense for Feedburner, publishers must already have an adsense account. It will be integrated into individual publisher’s account management setup in Adsense. Adsense members who want to run ads on their Feedburner feeds must set up their Adsense channels for “placement targeting” to ensure that advertisers can target their specific syndicated content.
We’ll update on more of this once it gets released for public consumption. If you are one of those selected to test the Feedburner for Adsense, we would love to get your feedback.