Facebook to Change “Become a Fan” Button to “Like” on Fan Pages

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Facebook will soon be changing the “Become a Fan” button that you see on Fan Pages to the more universal “Like” button. According to the site Clickz, Facebook has started sending confidential email to ad agencies informing them that the “Become a Fan” button which functions as a subscription/membership button  to fan pages will be changed to “Like” button within the next few weeks.

And what could be the reason for the upcoming change?  Unfortunately,  no specific details were divulged yet from the email sent to ad agencies. Facebook just wanted to give them advance notices as this might affect their advertising campaigns or Facebook strategy. This is particularly so since Facebook is recommending that ad agencies start using the phrase – “Find us on Facebook”  or “Like us on Facebook” instead of  the current “Became a fan.”

In addition, the email also explained that the new “Like” button will be different from the current “Like” button that Facebook users click whenever they like particular updates of their friends.

Facebook believes that by changing the “Become a Fan” button to “Like”  will increase engagement between consumers and brands as it offers a simple, consistent way for Facebook users to connect with the things they are interested in. Facebook did some research and found out the users are more likely to “Like” something instead of becoming a fan.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
  • John

    What a load of absolute b*!

    While I can see how this will positively effect the number of people (I said PEOPLE there, not COSUMERS), I can't see this increasing consumer and brand engagement… but maybe some brands will find this good, just due to increase in numbers.

    Skeptical to say the least, but I look forward to testing.

  • http://www.syscomminternational.com/ SocialNetworkingCompany

    In about a week or so everyone on facebook will get used to the 'Like' button and confusions will be eliminated. And all will pretty much go to normal..that's my guess

  • http://vinfotech.com/ Web Development Company

    i think its a good approach by facebook as 'becoming a fan' of something and liking something are two different things. I guess company or business will definitely get more consumer.

    • http://www.ccforlife.com tc

      Yes, but the consumers become less committed. As a facebook advertiser, I hate this. Now I'll get a lot more “fans” or “likers” (stupid) but their connection will be poorer. This allows Facebook to burn through my cost-per-click advertising money faster, but each click is more meaningless!!!!!

  • Sarah

    And do we know if Facebook will allow administrators to track the number of people who become fans through this button? I know they were working on incorporating it into their insights page with the Become a Fan button.

  • Mollie M.

    If you “like” a company does that mean that you will still get the company's updates on your news feed?

  • larasolomon

    Does that mean they will now be called Facebook Like Pages? hehe

  • http://www.yesiconfess.com/ Ashish Kulkarni

    “Like us” people want to like my business?
    become a fan is much better

  • http://download-igre.co.cc/ Haris

    I don't like this 'Become a Fan', because, if i like something, that doesn't mean that i want to be a fan of that 'something'.

  • http://www.saa.ind.in SAA Animation & Art Institute

    I know they were working on incorporating it into their insights page with the Become a Fan button.

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  • http://www.geniustablet.com usb graphics tablet

    Well, this way they'll be able to say you like me, you really like me, haha.

  • sbb

    new like button abosutly retarded…now it doesn't like admins view their fans or people who “like” their page…stupid facebook and their stupid changes

    • Sergio Asturias

      the word “like” is soo casual, with the word “fan” at least you know it was just more than a passing interest. It shows commitmment. I prefer quality over quantity,
      If facebook respects its members they should have conducted a poll before implementing this change.

  • karriem

    Well , I DIS-LIKE the “Like” button.. As a designer, I do marketing designs, and I’m not going to tell people on a post card mailer to “Like” my clients fan page. What is this grade school. ” Like me hee hee”… Asking people to “Become a Fan” sounded more professional. Any one have any ideas on how to sound more professional than “Like Our Fan Page”?

  • anonymous

    not gonna lie, better for marketing? how many of us actually buy something we have seen advertised on facebook? i know i just ignore the damn ads. i want my “become a fan” button back.

  • dave

    FB did this because their testing told them people prefer to “Like” rather than “Fan” and will click “Like” more readily than “Fan” even for companies/orgs. Making this change will increase clicking, acc. to FB. Supposedly it's better for everyone, but judging by comments, companies/nonprofits would have liked to keep the “Fan” status to distinguish it from personal friending. Whether orgs. actually benefit from greater amounts of clicking remains to be seen, but FB benefits — or else.

  • dave

    FB did this because their testing told them people prefer to “Like” rather than “Fan” and will click “Like” more readily than “Fan” even for companies/orgs. Making this change will increase clicking, acc. to FB. Supposedly it's better for everyone, but judging by comments, companies/nonprofits would have liked to keep the “Fan” status to distinguish it from personal friending. Whether orgs. actually benefit from greater amounts of clicking remains to be seen, but FB benefits — or else.

  • http://www.bluebeans.in eashan

    I just love the changes facebook makes in its profile once a while.It definately keeps the user engaged to the latest changes and updates.