Facebook is now the Second Most Popular Website in the U.S.

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Well, we knew this was going to happen. With a high user engagement and a massive userbase build up, Facebook has just slipped pass through Yahoo to become the no.2 most popular website in the U.S. Latest data from Compete.com shows that Facebook is not only raking up userbase but user engagement as well as it had  133 million unique visitors last month.

Yahoo’s unique visitors were pegged at 132 million, while Google still sit on top. The data don’t include visitors from Yahoo.com’s subdomains and sub-sites while this does not apply to Facebook since it only have one main domain.

Now here’s another interesting point. While Facebook continues to surge ahead in terms of popularity, it is also raking up some statistics when it comes to monthly user engagement or attention. In January, 11.6% of all time spent online was spent on Facebook while only 4.25% for Yahoo and 4.1% for Google.

Site eyeballs have been Google’s perennial problem since although it manages to get more site visits, user engagement on the site continuous to slide down through the years. But who knows, maybe with Buzz, Google may be getting those much needed user engagement/attention this month.

If not, then it will only be a matter of time before Facebook possibly steals the number one spot from Google in terms of site popularity in the U.S.




Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • http://www.joshuatitsworth.com Joshua Titsworth

    I wonder how long it will take for Facebook to topple Google. Google Buzz has a long way to go to be deemed ‘competition’ for Facebook. Just a matter of time. Too bad there isn’t a count down for this.

  • allenjd

    I don’t know about stealing #1 from Google. The ReadWriteWeb incident shows that a lot of people use Google to get to Facebook.

  • http://www.swr24.com Lana Galileo

    Facebook will never top google because google is like big company that offers everything. And now with Buzz they step in the social media world more deeper.

    Yahoo problem is in they Yahoo advertising, they should get out of beta few years ago and put they program world wide…

    • http://www.joshuatitsworth.com Joshua

      You may be right, but Google has somethings to tweak in Buzz before they can really contend with Facebook. I like Buzz, and if they make some of the changes I’ve heard about they will soon enough. Totally agree on Yahoo.