Eric Schmidt Confirms Identity Verification Impacts Google Rankings

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Sneak peeks into the soon to be released book, “The New Digital Age”, by Google executive chairman Eric Schmidt, confirm what many industry writers have been passionately clattering away about for months now.  Google+ is an identity verification network.  As the network continues to grow, content associated with a verified identity will rise to the top of Google search rankings.


The Wall Street Journal shares this Schmidt quote from the book:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

One way or another Google will grow it’s network to eclipse LinkedIn, Twitter, and maybe someday Facebook.  But engagement via the network isn’t the name of the game so much as connecting your content to your online persona.  Are you ready to better define your personal online footprint?

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • Is this a straight up fact regarding author rank or a way to move away from the failure to tackle Facebook in any meaningful way?

    Interesting in contrast to this article:

  • I have been saying everything is going to some type of verification such as authorship. I think it is great because just as we are taught in school, college and business; plagiarism is not tolerated. That is essentially what spam is when it comes to copying someone or companies articles for the benefit of your own. I am all for this authorship and hope it creates problems for those spammers making my job more difficult. They should also try to find a way to revoke those pesky auto-bots from submitting forms. I understand that a captcha is supposed to prevent that, but lets face it, it is still an on-going problem.

  • I completely agree with you Michelle, Google+ identity verification is continuously growing. We are ready to create personal online footprint.