Data Indicates Google Continues to Dominate Search Market

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google search market expandingAccording to recently released comScore data, Google continued to gain market share and dominate the U.S. search market last month. The comScore explicit market share report for June, which does not include searches from mobile devices, reported the following regarding the major search engines:

During the month of June, Google increased market share by one-tenth of one percent from 66.7% in May to 66.8%. While one-tenth of a percent may seem insignificant, the fact that Google is still gaining market share and has reached another all-time high percentage score IS significant.

The Microsoft search engine continued its winning streak. June was the 26th month in a row that comScore indicated they had maintained or gained market share. In addition, Bing’s increase from 15.4% market share in May to 15.6% in June represents an all-time high for the search engine.

While Yahoo’s demise is far from certain, this one-time favorite has continued to surrender market share to its competitors for the tenth month in a row. During the month of June, Yahoo fell to the lowest market share in the company’s history – only 13%.

While Bing has been steadily increasing their market share percentage for the past two years, the Microsoft search engine cannot seem to gain market share at Google’s expense. Instead, the Microsoft-powered searches, which include both Yahoo and Bing, continue to decrease. During the month of June, Yahoo and Bing collectively earned 28.6% of the total searches, which is substantially less than the 30.3% combined total during the month of May.

Do you feel that any of the current search engines can consistently steal market share away from Google moving forward? What will it take for this to happen?

Sources Include: Wall Street Journal & Business Insider
Creative Commons image courtesy of Dr. Newton

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
David Angotti
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  • Oliver Hirst

    The only major development that will revolutionize the search market will be when Apple joins the fray and develops “iSearch” or some such that will have a revolutionary new, and effective, way for people to conduct their searches.

    I predict that at that point, Microsoft and Google will do their best to imitate the Apple offering due to paranoia about losing market share to the new contender. They will, however, do this badly (as can be seen in various attempts to copy competitor activity in the past).

  • Denny

    Google obviously is the leader in capturing the market, yahoo and bing’s combined effort would have to be more rigorous atleast to compete in the search market

  • Peter

    I quite like Bing as a search engine and the results are similar, although not identical, to Google. However, there is one weak point with Bing. It doesn’t add new sites (or updated existing sites) quickly or often enough. Its bots visit websites far less frequently. If it really wants to compete with Google, it will need to address these issues very urgently.