Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]

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And now, for something completely obvious: Google owns the lion’s share of US search traffic. But could the Goliath of Search be eclipsed by the currently David-sized combo of Bing and Yahoo… in as soon as the next 18 months?

Experian’s Hitwise reports that Bing continues month over month to chip away at Google. Search agency Rosetta shows that Bing + Yahoo (Yahoo uses Bing to power its search) has a respectable 37% of retail search. If your SEO strategy has primarily Google in its sights, now may be the time to diversify.

Gains aside, the race ahead is still steeply uphill with many skeptics on the roadside. Let’s take a look at how Yahoo, Microsoft and Google stack up in a high-level company overview, as well as search trends hinting that 2012 could be a game changer for all involved.

This is part of a special infographic series by Search Engine Journal. 

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Yes, Bing is just about to supplant Google. That is so adorable, I cannot begin to tell you

    You do understand the law of large numbers, and why it looks like gangsta growth when you are coming off of such low market share, right?


  • Buzzquotient

    According to comscorereport, Google’s market share is 65.3% in September

  • Always great to get the updated market share information and crazy to visually see the difference between the size of the two companies.

  • Maybe the UK is different but our stats show Google to be totally dominant with no sign of Bing or Yahoo taking share from them

  • what about’s market share i consider them to be a legitimate seach engine