: Celebrity Look a Like Search and Commerce

SMS Text formerly known as launched today. A new concept that makes a lot of affiliates (including myself) just watch in awe and envy :).

Image pattern/face Recognition, a strength of Riya is used in a new innovative way to identify objects on images, such as the latest blink-blink or Gucci hand bag of your favorite celebrity and search for look alkies in a large product database. Matches are displayed with the Image that you can compare the original with the look-alike and decide if it is close enough for you and buy it right there.

I think that people that are into this kind of stuff will dig it big time. Imagine the celebrity fan, gossip lover and imitation buying customer who competes with like minded friends about who the latest news has or newest accessory worn by a star at a recent event. Just go to

The Celebrities are currently pre-defined. There is no option to upload a picture of your favorite celebrity, a feature to come I risk to speculate. The Celebrities to choose from today are: Mischa Barton, Halle Berry, Beyonce, Jessica Biel, Rachel Bilson, Diddy, Fergie, Scarlett Johansson, Jennifer Lopez, Sienna Miller, Brad Pitt, Jessica Simpson

Coming Soon: The Olson Twins, Paris Hilton, Jessica Alba and Nicole Richie

The Site covers currently products like Jewelry, Handbags, Shoes and Watches. Merchants can register and submit products to This should cause some boom for the small and specialized merchants that are making replica of celebrity jewelry and accessories.

It will be interesting to watch how the Site and the available services develop. Under pressure are for sure the editors from Riya that have to make sure that the latest pictures of the featured celebrities are available quickly on the site to not muss on a potentially large business. Agreements with the celebrities would certainly help. Imagine Oscar night and you see the celebrities line up for the show and promenade on the red carpet and at the same time can a user go to, see the exact same outfit of the star and available products that match. Overnight Shipping and voila, next evening ready to show off in front of friends …

“Did you see JLo yesterday and the gorgeous handbag she was wearing? .. I sure did, you mean THIS ONE, right?”

Gold, pure Gold. Marketing Gold was found in California!

* – Visual Search (alpha) – “Likeness Searchâ„¢ our aLike Look Book to inspire your personal style”

* The official Blog

More Links

* Breaking News at the Wall Street Journal (for subscribers)

* Story Coverage at Techcrunch

* Post by Brian Smith at Comparison Engines

* Video Interview with Riya’s CEO Munjal Shah at Scobleizer

Background Information

* PodCast – Chris welcomes Munjal Shah CEO of Riya – , Next Stuff Now 12/31/2005; Chris Tolles interview with Munjal Shah, CEO & Co-Founder of Riya

* Riya Coverage on The Daily Search Cast

* Google/Riya Acquisition rumors 11/2005


Carsten Cumbrowski
Internet Marketer and Web Developer from – the Internet Marketing Resources Portal
Internet Marketing Resources – Affiliate Marketing Resources/Affiliate Datafeeds – SEO/SEM/PPC Resources – Competitive Intelligence and Keyword Research
Web Development/APIs/Web Services Resources – Database/SQL Server Development Resources.

Carsten Cumbrowski
Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and Affiliate Manager. Carsten has over... Read Full Bio
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  • Steve

    Riya have a really interesting site here. I’m getting a lot of buzz around PIXSTA’s recently launched shoe site that users patented visual browsing technology It looks like RIYA have a nimble London based competitor…

  • CarstenCumbrowski

    Nice SEO Job Steve πŸ™‚

  • PixLover

    Nice article. Comparing the two,’s site is more polished and the celebrity function is good fun… but for a pure shopping experience i much prefer – it is much more intuitive and it appears quicker. It will be interesting to watch which one consumers go for.

  • Scott

    What if they actually allowed you to search by celebrity rather than an item? Say I don’t really know what I want, but I do want to look like… ? Tom Cruise… so then there might be pics of him from various movies, red carpets, etc. That I can then.. choose shoes, shirts, etc.

  • Loren Baker, Editor

    Carsten, it’s “bling-bling” πŸ™‚

  • Bashar

    That’s a really great idea! many similar image recognition stuff out there, but this actually did work. Site still kinda slow sometimes, and on some occasions buggy, but all in all, I would definitely like to see more of this, like sport players, accessories, etc.

  • CarstenCumbrowski


    I know. Shoot me, god damn foreigners πŸ˜‰ lol.

    I hesitated when I wrote it. Trust your instincts! No point in editing anymore though.


  • Loren Baker, Editor

    Scott, it appears that chooses the item, then recommends items which look similar via their image results. One critique I have about their service is the celebrity spin kind of covers their core offering, which is in the search results.

    However, the celeb spin gives them the launch buzz they need, and results in high dollar items – perfect for an affiliate πŸ™‚

  • Ashish

    Well, will eventually become a commodity when the general user starts uploading their product pictures and will look for *best deal* in the marketplace. And, to me isn’t geared to be a free marketplace (free entry/exit for sellers)?
    My review here

  • Soren


    Our previously german-only website ( features a more specific type of visual searching than We use face recognition search to enable our member community to find others via a visual or look-alike search that uses pictures as search targets. It works well !!!! And we are attracting a lot of attention.


  • mason

    has anybody tried

  • Handbags & Purse

    I think is

  • favorluxury

    I think is very well-known,so i have advertising in there