PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Tests New Ads For Music Searches
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
AdWords Scripts For MCC: How to Detect Account Anomalies Automatically
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
Google Ad CTR Goes Up After Removal Of Authorship Photos
Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a...
How to Lose Money on PPC and Still Grow Sales
Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click,...
WordStream Raises $12 Million In VC Funding, What’s Next For Them
PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round...
Google Announces Update To The Google Shopping Feed Specification
Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed...
What You Need to Know About AdWords Quality Score From a Former Googler
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...
7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping
Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception....
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Tips for Successful Product Listing Ads: An Interview with Bruce Clay
As part of our SEJ interview series, I recently caught up with Bruce Clay of Bruce Clay Inc. to discuss product listing ads. A lot...
How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein
As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give advice on how to manage successful PPC...
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
3 Often Forgotten Opportunities for A/B Testing Ad Copy
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio...
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss how to improve bid management and real time bidding (RTB)....
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...