Description
We are Search Engine Journal (Owned by Alpha Brand Media), the leading publication dedicated to covering the search industry and digital marketing world since 2003 with in-depth and actionable guides, tips, trends, and insights – plus breaking news and analysis from the Search Engine Journal team and hundreds of expert industry practitioners. We serve 3 million monthly pageviews, 1.7M visitors, and half a million+ social followers.
We are looking for a full-time, in-house Digital Marketing Specialist to design, create, and deliver marketing campaigns that support, expand, and grow our readers and market share. If you enjoy dabbling in digital, video, social, and email, keep reading.
This role requires hands-on knowledge of the digital marketing industry, and B2B experience is helpful but not necessary. Proficiency in search marketing, web advertising, social media, and demand generation is a must. Familiarity with publishing experience is a plus.
Skills and Qualifications
- 2+ yrs experience in-house or with a digital marketing agency or publisher
- 2+ yrs experience running paid digital campaigns
- Portfolio of successful marketing campaigns with a demonstrated ability to make an emotional connection and inspire readers to take action
- Must have advanced knowledge of digital marketing products including outreach and social
- Experience with Google Analytics
- Native English speaker with exceptional written and verbal communication skills
- Ability to work independently and with a team to meet deadlines
- Must be comfortable managing multiple campaigns simultaneously
- Research-oriented
- Strong business and email etiquette
- Excellent organizational skills and process-oriented
Preferred Competencies
- Bachelor’s degree in Marketing or Communications, or 3+ equivalent business experience
- SEO, PPC, or digital marketing experience
- Experience working within a publisher or media organization
Responsibilities and Duties
- Monitor and optimize marketing campaigns
- Research advertising trends
- Perform competitive and industry research
- Decide on the appropriate placement of ads
- Manage day-to-day digital media campaigns including campaign strategy, ad copy creation and bid optimization
- Pulling reports and providing campaign recs to Director of Marketing
- Work with our Content Marketing Manager to determine what content will reach readers
- Work with our Email Marketing Manager to implement reader journey campaigns
- Communicate campaign results to leadership
Why Work For SEJ?
- Full-Time Remote. You will be working from home in your pajamas, or whatever you want to wear.
- We manage by execution or goals. So long as you get a lot of work done, we’re happy campers.
- Complete Work/Life Balance. If you’re routinely working more than 45ish hours, you’re gonna get a friendly talking-to. We want you to be operating at 100% capacity, which means that you need to rest.
- You Can Be Yourself. You don’t have to put on a fake, professional face. You can just be yourself.
- Major Opportunities for Career Growth. We are not trying to just be a small business. We promote quickly once we identify talent. It doesn’t matter what your credentials are – it matters what you get done.
- Strongly Anti-BS. Anybody in the company can (and is expected to) tell the CEO when she is wrong. There are no bureaucratic or BS rules getting in the way of getting work done.
- No Micro-Management. Once you’re trained and have demonstrated you know your stuff, we are pretty hands-off. In fact, if you need external management to stay on-task and motivated, we probably aren’t the place for you.
- Supportive Environment. We don’t operate via intense stress or unreasonable top-down deadlines. Everyone wants you to be successful – internal politics are at a minimum here.
- No Toxic People Allowed. We try very hard to screen people to be the best culture fit for our team. Imagine working with people who want to see you succeed instead of tearing you down – how nice would that be?
- We’ll Invest in Your Training. We want you and everyone to get better constantly. You’ll be learning new things all the time, and are strongly encouraged to invest time every day to learn new things, improve your system/work process, and just generally try to make your life easier.
Disclaimer
The above is intended to describe the general content of the requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements.
If this sounds like the opportunity you have been searching for, we would love the opportunity to connect.
