A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build.

At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Kate Morris of Outspoken Media about the relationship between marketing and advertising, and how the two work together.

Well, we started off by discussing marketing and advertising, but the conversation quickly turned into Kate’s other area of expertise: client relationships.


How can you build trust with clients that leads to getting things done faster? Is it OK to say to a client “I don’t know”? These are some of the topics we dive into in the video below:

How do marketing and advertising work together? An Interview with Kate Morris

Here are some key takeaways from the video:

Please visit SEJ’s YouTube page for more video interviews.