Bing to Replace Google as iPhone’s Default Search Engine?

SMS Text

Business Week is running quite an interesting story regarding ongoing talks between Apple and Microsoft that would make Bing as the default search engine on the iPhone, replacing Google. Citing sources familiar to the matter, the said talks have been going on for a week now. This is interesting because it not only shows the growing rivalry between Google and Apple but also because Apple and Microsoft used to be rivals, or remains to be rivals in the computer market.

Of course we all know what triggered Apple’s decision to replace Google with Bing as the iPhone’s default search engine. Google’s entry to the smartphone market with the Nexus One.  The Nexus One phone and Google’s total business model for it including the Android OS, despite its shortcomings and flaws, have been hailed as one of the worthiest iPhone killer if not worthiest opponent.

Obviously, Apple did not like Google’s latest foray and will not just take it sitting down. Hence, the for its first salvo, replacing the iPhone’s search engine into Bing.

But would Microsoft agree this deal? And would this deal be on a long-term basis or is Apple just buying some time before it comes up with its own mobile search engine?

The answers to these questions depend on how far the Apple – Microsoft deal would go. There are many kinks to be ironed out if such deal is to push through. More particularly on revenue sharing derived from mobile search ads.

For Apple is purely about retaliating against Google. For Microsoft, it’s more of giving its Bing search engine a boost in terms of possible increase usage and mobile search market share. Both companies are sure to benefit from this deal. But did Apple even considered the loyal iPhone users who prefer Google as their phone’s search engine?

Let’s see what will come up from this deal. Who knows it might work to Google’s advantage?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • It will be interesting if majority of iPhone users ditch their phone for nexus in verizon network with $99 for all inclusive data and voice plan.

  • Such a shame Yahoo exited search just before it got exciting!

  • Well we all knew there will be some changes when Google brought out NexusOne. Apple needs new relationships to maintain the market share of their core markets, and Google is just overtaking too many market segments. Users, I think mainly just used to Google rather than prefer it a way to oppose Bing.

  • Cliff

    Yahoo can’t go away soon enough. Good article though!

  • This will be huge for Apple and Microsoft. The Nexus two is going to be a big hit when that comes out, so I believe Google doesn’t really need to worry about being the iPhone’s default search engine..

    For the trusted Google users, like myself and an iPhone user as well, if this were to take place I would just change my default settings to Google’s search engine. Not that big of a deal. I’m also kind of glad Microsoft will make this move, better for them they do need a quick boost even thought over the last few months their search engine searches per month is on a average increase of 6%, which ain’t that bad.

    Great post Arnold! Looking forward to your next one.

    Jason Braud

  • But we still can change in the settings to our preferred search engine can’t we?

  • no way, google is still number one

  • no way, google is still number one