Beginners’ Guide to Google+

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Authorship, hangouts, circles?  What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention?  The super savvy marketers at Digital Always Media know, and they have created an excellent blog series about the why’s and how’s of Google Plus.


First, long-time SEO and blogger, Jim Hedger, gives us a look into the future of self-driving cars, automated grocery shopping, and how Google Plus is beginning to bring all the threads of a consumer’s life together into a more comprehensive and intuitive understanding of their needs, wants, and desires.

What is Google Doing with Google Plus?

Then, Hedger highlights why it is important for search marketers to keep an eye on Google+.

The people making the freshest innovations in social thinking today have never known a world without the Internet. Naturally, they have a slightly different relationship with information than the previous generation does.  Merging the mundane life-tasks with the logical precision of a personalized algorithm isn’t the stuff of science fiction to younger thinkers. It’s just the most practical way to self-source an age-old problem, how to avoid the drudgery of doing chores. Google is seriously working to offer a bunch of branded solutions to those sorts of problems. The future will be well coded for your convenience.

Google Plus and Search Marketers

Finally, SEO, Bria Jordan takes you step by step through the various aspects of Google+

Elements of Google Plus – Part One: Circles

Elements of Google Plus – Part Two: Explore

Elements of Google Plus – Part Three: Photos

Elements of Google Plus – Part Four: Communities

Elements of Google Plus – Part Five: Hangouts

Elements of Google Plus – Part Six: Ripples

SEJ chatted with Ms. Jordan for a few minutes about some of her tips and tricks when it comes to using G+

SEJ: What is Explore all about?  Is it anything like topic hashtags on Twitter?

Bria: Explore is a tool for determining how much of the public posts to G+ that you want in your home feed.  It is topical like hashtags can be.  But it is also based on your habits and what you’ve already indicated to the network that you’re interested in.  It’s a bit more passive than Facebook, and the slider gives users more control over how much the algorithm serves them.  This to me is a much better way to discover than anything that Facebook serves.

SEJ: What do you like about G+ photos over all of the other photo sharing opportunities like Pinterest, Instagram, etc?

Bria:  G+ Photos is more of an all-in-one.  With Facebook, for instant, you take photos and you put them in albums.  That’s really about it.  With Google+ you get to play with the images before sharing them.  The on-board photo editing software is amazing and free.  You can do far more than just filters and washes like the options Instagram gives you.  I actually edit photos in G+ and then share on Facebook 🙂  It’s also far easier to share photos with the right audience thanks to Circles.

SEJ:  Ripples look like the coolest analytics tool ever.  What’s that all about?

Bria:  Ripples map how content propagates through the social spheres.  For example, I checked out the ripples from a Rand Fishkin article.  Not only can I get a bunch of metrics on how the article was shared, but I can also get a visualization of Rand’s sphere of influence and the spheres of the influencers that shared that particular article.  So not only can I see how my own content propagates, but I can actually see how my competition stacks up.  There are a lot of data mining opportunities here.  Marketers and SEOs will be finding all kinds of ways to use this over the next few months.


Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • Dana Lookadoo

    OK, Michelle, you just lighted a fire under by G+ butt! 😉 It’s time to get the photos and Ripples groove on. Now, those hashtags are super valuable and make the posts findable – WIN!

    Thank you for covering some tips I totally overlooked!

    • Michelle Stinson Ross

      LOL I need to keep that fire lit under my own butt! The whole thing with Ripples is just sexy, don’t you think?

  • miksas

    Thank you so much for creating this. This should have been published by Google themselves! oh well, it’s worth the read RATHER than stumbling around and breaking ‘rules’ left and right on G+

  • miksas

    Even though I have been using G+ quite a while, Hangouts and Ripples are still “mysteries” to me… still wrapping my head around what can it do for me and my clients’ online presence… Thank you SO MUCH for taking time and effort for creating this guide!

  • Dejeesh

    Hi Michelle, thanks for the wonderful presentation about G+.

    I just read one of the blog post related to presence of social media networks over the world, , here the Facebook has been noted almost all the regions of the world and the G+ is not listed any one of the place. Is it true ? please let me know us your valuable suggestion.

    I think G+ is the one of the important growing social media sites over past one year. May be G+ can’t reach FB’s strength still now, but I am sure that will be make happend within two years and the G+ will be the final word for Social Media Networks, because its a product of GOOGLE:)

    The online marketers and the other socially upgraded persons are now has been sticking on G+ because if its user friendly interface and the great HANGOUT feature. And my another one loveable feature is CIRCLES, here I can divide my friends as my wish.

  • Digital

    Informative write up, Google+ sharing and networking also can progressing to build stronger relationships and likely even help us with SEO. G+ is serious with tech and promoting savvy users, whereas Facebook is additional a general-use kind of website.

  • Brian Cotsen

    Hello Michelle
    Firstly thank you as always for delivery a neat snappy assessment of a rather nebulous subject. It’s really useful to read how others view the growth in influence of Google+ for two reasons.
    1. It helps me to consider the multitude of ideas that are being thrown about, about the uses of Google+ to business
    2. It’s a great resource to point my clients towards so that they can understand better how they can use this amazing, but still complicated, tool.

    I’ve a long long way to go to fully understand the power of Google+ but you are helping me.