How and When to Diversify Your Anchor Text
Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change...
Why You Shouldn’t Use Google’s New “Disavow Links” Tool
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the...
How to Prevent Negative SEO
Google’s recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website’s natural search performance....
Step-by-Step SEO: How to Setup Google+ Authorship
Google initially announced its authorship markup efforts at the 2011 SMX Advanced conference, and yet, many website owners and entrepreneurs...
5 Google Algorithm Changes I’d Like to See
Recently, Google killed off (or at least substantially reduced) the SEO benefit associated with building websites on exact match domains...
What’s So Special about Content Marketing?
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being...
Should You Accept Guest Posts?
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number...
25 Ways to Boost Community Engagement on Your Website
As a website owner, you’ve probably heard over and over again how important it is to build a community on...
Strengthening Internal Relationships between SEO and Other Corporate Departments
As a relatively new introduction to the corporate world, SEOs often have trouble finding their place and building allies within...
How to Use Google’s Webmaster Tools Program to Check Your Website’s Health
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set...
12 Questions to Ask Before Taking on SEO Clients
In too many cases, SEO consultants get lumped into a single group: “Those guys who do Google stuff to improve...
How to Optimize Your Mobile Website
These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in...
A Day in the Life of an SEO
Working in the field of website optimization may be many things, but it’s certainly never boring! If you’re new to...
50 Best Internet Marketing Blog Posts of 2012 (So Far)
As we approach the Labor Day holiday, it’s a good time to look back and review all of the great...
15 Tips on Managing an Internet Marketing Team
In some ways, it’s odd to even look at the statement, “managing an Internet marketing team,” as few companies actually...
36 Books on Digital Marketing
The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business...
Building Your SEO Dream Team
While I know that the realities of budget shortfalls and departmental cut-backs make the thought of hiring an SEO dream...
25 Ways to Get Penalized in 2012
Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices...
101 Ways to Link Build in 2012
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo...
How to Properly Optimize Image or Video Sites
So you have a photoblog or videos embedded within your site that has great information and superb content, but there’s...