Heather Rist Murphy is the Vice President of Performance Content and Social Media at Collective Measures, a performance digital marketing agency. In her role, Rist Murphy leads the agency’s content, search engine optimization, user experience, and social media teams. With an unmatched ability to integrate content with data, she identifies opportunities to effectively guide her clients’ audiences through the consumer journey and drive measurable results. Rist Murphy stays ahead of both industry trends and consumer behavior to pinpoint the most relevant content recommendations across ecosystems to drive her clients’ success.

Before joining Collective Measures, she led communications, PR, social media, and content at Deluxe Corporation, Cambria, and Sun Country Airlines.