Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility.
About
Giulia Panozzo is a neuroscientist turned marketer, founder of boutique consultancy Neuroscientive. With a BSc in Psychobiology and an MSc in Cognitive Neuroscience and Clinical Neuropsychology, she bridges the gap between research and industry by exploring the factors that affect consumer behaviour, and educating businesses on ways to effectively connect with their customers.
She is also a guest lecturer for prominent universities in London and Italy, an industry awards judge, and an international public speaker, sharing her ongoing research into consumer neuroscience, search and data analytics.
Articles
The Behavioral Data You Need To Improve Your Users’ Search Journey
GEO, AEO or LEO? Whatever new name we want to call SEO by, let’s not lose sight of our main stakeholder: the user.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.