Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Garrett Mehrguth is the CEO of Directive Consulting and founder of Freshly Salted.
He has been published by Salesforce, Marketo, Moz, Convince and Convert, Marketing Land, Search Engine Land, SitePoint, Wordstream, and more. He has spoken at Digital Summit, SMX, State of Search, 3XE Digital, Share 16, MozCon Ignite, Big Digital, General Assembly, and others.
Learn why your SEO goal should be leads instead of rankings and how you can boost your conversion rates.