The Power of Impression-Based Campaigns to Grow Your Brand
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
About
Garrett Mehrguth is the CEO of Directive Consulting and founder of Freshly Salted.
He has been published by Salesforce, Marketo, Moz, Convince and Convert, Marketing Land, Search Engine Land, SitePoint, Wordstream, and more. He has spoken at Digital Summit, SMX, State of Search, 3XE Digital, Share 16, MozCon Ignite, Big Digital, General Assembly, and others.
Articles
The Real Reason Why SEO Firms Get Fired
Learn the real reason why most SEO firms get fired and what you can do to avoid it from happening to you.
Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings
Learn why your SEO goal should be leads instead of rankings and how you can boost your conversion rates.