From Loyalty To Fandom – How Brandoms Are Redefining Engagement
When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence.
Christina Garnett
Chief Customer and Communications Officer
Company
Follow Me
About
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SEMrush’s Global Marketing Day, among others. She runs educational courses for both HubSpot Academic and SEMrush, and was instrumental in enhancing engagement strategies for HubSpot’s HubFans advocacy program.