Google Zero Is A Lie
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover.
About
Barry Adams is a 25-year veteran of the SEO industry. As a specialised SEO consultant for news publishers, he focuses on delivering technical and editorial SEO services to news publishers around the globe. He is a regular speaker at conferences and events across the world, delivers annual guest lectures for local universities, co-founded the News and Editorial SEO Summit, and writes an irregular newsletter on SEOforGoogleNews.com.
Articles
AI Survival Strategies For Publishers
With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies.
Why Semantic HTML Matters For SEO And AI
Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again.
Google AI Mode: First Thoughts & Survival Strategies
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction.