Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data
Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns.
About
Amy leads the strategic development of Paid Social at Impression, drawing on years of results-driven digital experience. She’s passionate about challenging best practice in a constantly changing landscape to find what truly drives results for our clients.
This approach is all about putting evidence into action – solving complex problems and developing new ways to drive growth. She leads this by knowing when to ‘fight’ – to push back on a stale ‘best practice’ assumption – and when to ‘flow’, enriching campaigns with data and innovative creative to drive results