The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
About
Alex is an online marketer and expert-level SEO consultant, specialising in technical and structural SEO as well as WordPress and product development. With over 20 years experience in all aspects of digital marketing, he has helped brands of all sizes build and grow their online presence as well as help increase conversion, acquisition and loyalty.
Articles
From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack
From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
WordPress Robots.txt: What Should You Include?
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters.
How To Improve Speed And Performance For A WordPress Site
Speed up your WordPress site while keeping everything working as it should. Adjust hosting, caching, security, and plugins for best results.
Should You Still Use WordPress?
Is WordPress facing sustainability issues? Explore the recent disputes balanced with the benefits that the platform offers – this is still a CMS of choice.