Alec works with companies to increase their global brand awareness and sales through higher visibility in international search engine results. He has been glued to a computer screen since becoming hooked on the Internet while studying for his MBA at Wharton in 1999. An avid traveler, he has visited over 30 countries with the most memorable (to date) being a trip to Bhutan in 2009.

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Umlauts, Accents, and Google

Umlauts, Accents, and Google

When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results depending on whether the characters (called diacritical marks or diacritics) were used.

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