Think Local. Act Global. How Google Places Fails the Tourism Industry
For location-based businesses, ranking highly in Google Places can be a boon to sales. This is not only true on Google.com, but also on many...
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Umlauts, Accents, and Google
When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results...
Competing in the Global Market for Online Travel
A review of Hotels.com’s international search strategy including areas where it excels and other areas where it can be improved.
10 Steps to Website Globalization
There are now approximately 1.8 billion users throughout the world. They are located in many countries and speak multiple languages. Many of them could be...
Building a Global Brand on the Cheap
If asked to name a few of the world’s top brands, you might include names such as Coca Cola, Disney, Microsoft, Intel, or perhaps Mercedes...
FIFA World Cup 2010: Did South Africa Miss an Opportunity to Make a Lasting Impression?
Amidst much fanfare, the 2010 FIFA World Cup is underway in South Africa. The tournament is the most watched sporting event in the world with...