AOL introduces a new online video advertising solution that serves graphic banner ads integrated within streaming video contents in AOL network. Similar to Google’s video ad units and other video advertising program, AOL’s video ticker which was developed with PointRoll’s Tickerboy technology, will not obstruct users when viewing video contents.
The video ticker will launch a video ad or an interactive Flash ad within the video player when clicked on by the users. The video ads appear 10 seconds after the video starts streaming. When a user clicked on the video ads, the video streaming stops and the video tickers will start running. Now, when a user does not interact with the ad, it will automatically dissolve after 15 seconds as it leaves the branded text link. Users can relaunch the ad later by clicking on the text link which is located below the screen of the video stream.
Curt Viebranz, President of Platform-As aid that the new video ticker ads will give advertisers a new and creative way of reaching to consumers using the most popular medium on the web, video streams.
“With these ads, advertisers can target users who are consuming video with a clickable video or an interactive Flash ad, creating a deeper, longer brand dialogue that isn’t passive,” says Viebranz.