In a recent article, Prashant Puri pointed out the need for SEO folks to start wearing another hat: that of user experience designers and conversion optimizers. With more Panda algorithm updates in the pipeline for Google, it is high time we heed Prashant and learn how they can seamlessly incorporate conversion optimization into their SEO efforts. It’s no coincidence that Prashant was also one of the speakers at the highly successful Conversion Conference San Francisco last month – he is one of the few experts who understands the importance of both SEO and CRO in digital marketing success.
After San Francisco, Conversion Conference next stop is in Chicago. There are only two keynote speakers and two tracks this time, perhaps owing to the fact that this is the first time ever that the conference will be held in the Windy City. Nevertheless, Conversion Conference has assembled a stellar line-up of speakers that are sure to blow minds away. I’m especially excited by the fact that Conversion Conference Chair Tim Ash, who heads SiteTuners—one of the leading companies in conversion rate optimization—is one of the keynote presenters. Tim is one of the pioneers in the conversion optimization space, with his experience spanning 15 years of working with the biggest industry players. In my book, hearing Tim Ash speak is worth every penny spent on the conference pass. I’m pretty sure I am not alone in this belief, with Tim being the author of the bestseller Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Tim is presenting “Pay Attention: Understanding the Brain’s Need for Novelty & Shortcuts,” which hints at neuroscience applications in website design and conversion optimization.
That said, the presence of internet marketing guru Amy Africa and 20 other experts in the fields of usability, UX design, social media, mobile, etc. etc. seems to me like icing on the cake. Well, some of the San Francisco speakers, like Dan Siroker, Chris Goward, Brian Massey, Arnie Kuenn, Brian Lewis, and Eric Hansen are doing entirely different presentations in Chicago so naturally I want to find out what fun new things they’re going to serve up. And I must admit I’m very much intrigued by Susan Weinschenk’s session topic “The Top 10 Things Every Designer Needs to Know About People.” So if you’re not convinced you should go to see Tim, there are plenty of other reasons you can find in the conference session pages.
If you’re looking to invest in conversion skills upgrade for yourself or your team, then you’d be crazy to pass up on Conversion Conference – especially if you’re already in the city or are within driving distance to Chicago. To help you save in this topsy-turvy economy, we’ve scored some discounts: Get $100 off your Conversion Conference passes by using code CH12344. If you apply this on top of the Early Bird rates, you get to save as much as $600. You have to hurry though, Early Bird promo price ends May 11th so save up for your pass and secure your seat as soon as you can.