Google Adsense Goes to the Mobile Web

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Google announces the availability of Adsense to mobile website content. Adsense for mobile will give advertisers more read for their ad campaigns and for publishers additional venue to earn through the Adsense program.

Adsense for Mobile can be implemented by publishers whose major operation is through mobile websites and are monetizing their mobile sites through various means. The availability of Adsense mobile is the right program to monetize their mobile sites.

The new Adsense program works like the ordinary Adsense running on traditional websites whereby ads are served based on its relevance to the content of the site and publishers are paid per click on the ads.

Adsense for mobile will be available for publishers in US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).

Dilip Venkatachari, product management director for Google AdSense for mobile phones, is positive that the mobile Adsense implementation is a major steps towards a profitable mobile market. In a Reuters report, Venkatachari said:

The mobile advertising market is certainly in the early stages, We are making it (financially viable) for new sources of mobile content to emerge.

This is a welcome news for those blogs and sites which have mobile versions. For WordPress powered blogs, creating mobile version of blogs is as easy as installing a plug-in. However, I’m not really sure whether CTRs on ads running on mobile websites would result into significant revenues. Would mobile users really click on these ads?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • florin

    Google Adsense Goes everywhere.
    Tell us where they aren’t?

  • Dave B

    A good point. “Are people really going to click on it?” Just curious… how many of you would book a flight through your cell phone? What if you lose service during the transaction? What if one of those guys from hack week is sitting behind you with a blue tooth antenna and is decoding your transmission? Call me nuts, but it’s possible…

    I think it will take some time in security advancements… etc to get this off the ground and to actually start seeing conversions as people begin to trust their mobile devices. I’d rather us a computer to book my next cruise, not on an iPhone on my way home from work…