AdRoll’s Lauren Vaccarello On Creating Product Ads For eCommerce Sites At #SESSF

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In an interview conducted at SES 2013 in San Francisco, Lauren Vaccarello of AdRoll gives advice to eCommerce store owners.

I asked Lauren a question on behalf of all owners of large eCommerce stores. If you have 10,000 products in your eCommerce store, how do you create ads for all of those products? 

Hear Lauren’s answer in the video below:

Here are some key takeaways from the video:

  • For eCommerce sites with a large number of products, Lauren recommends a dynamic ads or liquid ads solution.
  • The concept behind a liquid ads solution is having a product feed that filters information into pre-designed templates, rather than having a design team create custom ads for each product.
  • As an advertiser, having a dynamic ads solution means most of the work will be done for you by AdRoll with just a 5-cent markup on CPM.

If you have any questions after watching the video, for either myself or Lauren, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Ryan B.

    Lauren’s points are great, no doubt about it. I would just ad that in some cases, automation might not be the best route. In those cases, a solid approach is to target your highest performing products and product categories and prioritize them down from there. Then just start working your way down from the top of the list.