In an interview conducted at SES 2013 in San Francisco, Lauren Vaccarello of AdRoll gives advice to eCommerce store owners.
I asked Lauren a question on behalf of all owners of large eCommerce stores. If you have 10,000 products in your eCommerce store, how do you create ads for all of those products?
Hear Lauren’s answer in the video below:
Here are some key takeaways from the video:
- For eCommerce sites with a large number of products, Lauren recommends a dynamic ads or liquid ads solution.
- The concept behind a liquid ads solution is having a product feed that filters information into pre-designed templates, rather than having a design team create custom ads for each product.
- As an advertiser, having a dynamic ads solution means most of the work will be done for you by AdRoll with just a 5-cent markup on CPM.
If you have any questions after watching the video, for either myself or Lauren, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.