9 Strategies for Finding Incredible Content

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Finding great content online from a social media and search marketer’s standpoint is a very vital aspect to building out social accounts, writing blog posts, researching target markets, link acquisition, and blogger outreach. The following 9 sites and mashups are ways to help facilitate the discovery of great content.

1. Stumble Upon search

Stumble Upon search is one of my favorite ways to find content around a specific topic. The premise is very simple: as people thumb up and tag content, that content gets dumped into the SU database. When I use the search feature noted below and search SU, it returns recent content that was popular and tagged with my search term.

2. POSTRANK Summaries

PostRank aims to analyze social engagement with blogs/news/social media to help you connect with your audience. Recently they unleashed categories of content, similar to Alltop. They applied their postrank algorithm to this content, enabling the discovery of authoritative blogs within specific verticals. This is a great way to sift through the noise and identify influential blogs. Additionally, each category has its own OPML making it very easy to distribute and digest the blog rolls.

On top of that they even have user generated blogrolls for specific verticals, which is a very handy way to find new content.


Nothing that new here, but the Delicious front page continues to be a source for finding awesome content. Unlike Digg, where the front-page is a collection for 50 sites (for the most part), Delicious tends to be more diverse.

At surface level this might seem like a noisy location to find content, however, with the addition of the Delicious API , you can get a little fancy. Tying into the API and identifying posts that get bookmarked 5+ times in a 5 minute period with your specified tag  is going to be a great way to find breaking content.

4. Yahoo Pipes

Yahoo Pipes really is the Swiss army knife of slicing and dicing RSS feeds. People who say RSS is dead just aren’t using it properly. RSS and Yahoo Pipes gives you the ability to follow specific authors, combine multiple feeds into one and so on.  If you feel like you keep up with too much content, or are having problems sifting through the noise, give Yahoo Pipes a shot. Yahoo pipes, simply put, helps you find the content you want.

5. Dapper

Dapper is for people who do not know how to scrape, basically. Based off of webpage DOM objects, Dapper allows you to identify specific elements related to each other on a page. Perhaps you would like to pull in only the images that hit the front page of your favorite newspaper sites such as the New York Times. Dapper allows you to pull all those images into an RSS feed.

The flexibility Dapper affords you to create your own content streams is very powerful. Combine this with Yahoo pipes and you know have a serious stream of custom content on your hands.

Here is a quick demo on how to use Dapper.

6. Digg and Reddit

Keeping tabs on specific users and channels that tend to break content can be a great means for finding awesome content. Each user has an RSS feed, which you can grab and put into a Yahoo Pipe for maximum portability.

Many times content gets submitted to one social news site and not the other. Identifying content that does not get published on both sites can be a great way to build up a power account within that network.

7. First Leaked Domains

There are many sites on the net that aim to simply break ridiculous content and images. There are multitudes of them out there, but two of my favorites are Russian, WebPark.ru and Dirty.ru (NSFW). Both sites repurpose content from across the web pretty quickly, and can be great sources to find content before the rest of the masses discover it.

These are just two examples, but the key to finding great content quickly is finding sources that create or aggregate it.

8. News Aggregators:

For those folks looking to find everything and don’t mind a little bit of noise, look into a service like Moreover.com  which claims to search through 30,000 news sources for content. The site gives you the ability to target content with specific keyphrases, and then subscribe to the subsequent RSS feed.

If the name of the game is to find breaking content, this can be one of the ways to accomplish this. The down side is the amount of noise you will have to sift through. Ideally, you would take an RSS feed like this and apply metrics in some way that would identify influential posts, but that would require time and effort that is out of the scope of this blog post.

9. Tumblr

Last but not least is Tumblr. Tumblr has an exotic mix of random photos, odd situations and other interesting content that people share. If you are not familiar with Tumblr, think Twitter meets blogging. This in part is why Tumblr is such a great place to find cool and interesting content.

There is also a reblog feature within Tumblr that helps facilitate the spreading of information. If you visit the Popular page you can find a list of Tumblr posts that have been reblogged the most for that day.


This is really just the tip of the iceberg. The social web is growing at such an alarming pace it is very difficult to keep up with at times. The things I touched on in this article are only a snapshot of ways and tactics to find incredible content. Be creative, think outside the box and come up with your own mashups to discover great content.

Brian Chappell is the Senior Social Search Strategist at Ignite Social Media. With over 9 years of web design and search engine optimization experience, Brian has developed an in-depth organic search optimization background. He monitors, analyzes, and optimizes social media initiatives for Ignite. You can find him on Twitter @brianchappell

Brian Chappell
Social Search Strategist for Ignite Social Media who is always dabbling in side projects
Brian Chappell
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  • Nature Sound

    This is great information on finding content.

  • Monika Lorincz

    Great article. I would also suggest surchur.com. We launched our real time search engine over a year ago, and it does come in handy especially when you want to know what people are saying about you right now, whether it’s news, blogs, twitter, videos, pictures and more. Check it out http://surchur.com

    Monika Lorincz
    monika at surchur.com
    Blog: http://blog.surchur.com/
    Twitter: @surchur

  • Brian Chappell


    Pretty nice interface – thanks for sharing. I also use socialmention.com and whostalkin.com to find recent articles related to a given subject.

  • Web Templates

    Solid places to get different ideas for posting. Thanks for sharing!

  • Gerald Weber

    I’m already using many of these i.e. StumbleUpon, Digg, Reddit, Delicious. Some of the other ones here are kind of new to me so I’ll probably check them out. I have to say StumbleUpon is by far my favorite way to find cool and interesting content on the web. =)

  • Missy (from G34 Media)

    Tumblr has gained some popularity in 2009 and as Brian mentioned is meant as quick info sharing, but with more space allowed than Twitter.

    Great rec!

    P.S. My number one strategy for finding content is >>>Google Alerts<<<. Timely, relevant and reliable.

  • Tim Ho

    Great info, thanks!

  • Cody

    Yahoo Pipes has been a dream machine for sifting through multiple sources of content. It’s got a small learning curve, but in the long run it will save you a lot of time. Also, socialmention.com is a really decent tool.

  • Brian Mackie

    Great post Brian, thanks for picking up on the Moreover.com RSS feeds, and for your feedback too on the relevancy of results, we’ll take that on board.

    To help you find the best content there’s the two filters there (relevancy for best matches and a source slider for best sources), and you can search withing the prebuilt news categories as well to limit your search to a pre-defined topical area.

    BTW we’ll be adding blogs alongside news sources in the next couple of weeks so check back for an update soon.

    Regards, Brian – moreover.com –

  • Brian Chappell

    @brian mackie

    Look forward to that update. Thanks for sharing.

  • Melanie Baker

    Thanks for including us, Brian. 🙂

    For the Twitter inclined, we’ve also extended our global topics to our Newsroom (http://www.postrank.com/twitter). Subscribe to topics of interest, and when an engaging story comes up, we automatically tweet it.

  • Bronson

    Great post. Thanks for some fantastic new ideas!

    I’m feeling a little more confident about yahoo pipes and dapper looks very handy.

  • Tammy Stephens

    Thanks for sharing these tools. I’d add Diigo groups to the list.

  • Tobias

    Most of those things allready known, but great post though. Really have to get started with Yahoo! pipes!

  • Maria Rasheva

    Thank you so much for the nice post – it will now facilitate my daily work even more. Keep up the good work!

  • Lonny

    One amazing feature you forgot to mention is


  • ali holden

    nicely written!

  • Communicate Jesus

    Lots of inspiration – thanks!

  • Sudie

    Great easy-to-follow interfaces. Thanks!

  • Phaoloo

    Awesome post, thanks for sharing.

    How about Twitter? Twitter search may give you tons of information you want, and in fact I come to this post via a tweet from Twitter search.

  • sean percy

    I am studying ecommerce. I am fascinated by social shopping as a concept – which is an area brand owners and retailers will need to monitor so as to tap into what is being said about them.

    I do love http://www.Kaboodle.com , it is my favourite although I notice http://www.tribesmart.com is doing some interesting stuff with twitter so that the site offers onsite reviews and also pulls in product related tweets and amazon reviews – all of which could be useful for marketers looking to find brand and product content.

  • Gabriella

    Thanks for putting together such a great list! Testing each one of these would be well worth anyone’s time. We use a few from your list while we stay away from others. As a small business we do what works for us… the beauty is everyone can customize their strategy using these tools.

  • Mike McEvoy

    Excellent post. I am familiar with a few of the items but not all. I appreciate the recommendations. Will definitely check out Yahoo Pipes and a couple others. Thanks.