9 Noteworthy Social Media Facts

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10 Noteworthy Social Media Facts

This spring, SEJ decided to put together a list of interesting facts about the growth and influence of social media that have been found in articles published lately across our site. Here are the 9 most noteworthy tidbits, along with links to corresponding articles elaborating.

Which fact resonates most with you?

#1 – The rate of emails being opened on mobile devices such as smartphones and tablets has risen 80% over the last 6 months.

1#2 – 77% of all jobs are posted on LinkedIn.

2#3 – You can add multiple Twitter accounts using one email address.

3#4 – From 2010 to 2012, infographic search volume increased over 800%.

4#5 The 24 most engaged brands on Twitter have more than a million followers.

5#6 – 60 percent of the top 100 brands on LinkedIn now routinely post videos linked to their YouTube channel.

6$7 – Almost half of online customers expect brands to provide customer service on Facebook (but only 23% actually do).

7#8 – Instagram has amassed 150 million users in just over three years and grew by 23% in 2013.


#9 – The digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. (Editor Note: we know this says #10 in the image, we decided not to use #9 in our series in this post.)




Featured Image: Brian A. Jackson via Shutterstock

Debbie Miller

Debbie Miller

Social Media and Content Marketing Professional | Writer at Social Hospitality
Debbie has been working in digital marketing for 8 years. She is the President of Social Hospitality as well as the Digital Communications Manager for... Read Full Bio
Debbie Miller
Debbie Miller
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  • Hey Debbie, I think pinterest.com and instagram.com both are playing a major role in Social media. Almost major brands focusing there now in recent trends.

    • Hi John! I totally agree. Visual platforms have definitely been on the rise the past few years and will only continue to be more relevant.

  • Interesting @ debbie

  • I find it interesting that “60 percent of the top 100 brands on LinkedIn now routinely post videos linked to their YouTube channel.”

    What is context of the videos that they are sharing? Is brand awareness related? Do the videos offer company insights? Are the videos for educational purposes?

  • Jacob

    It is true that social medias like Facebook,Twitter has become a part of our daily routine.If you want to know more about a shopping center or a hotel or a restaurant,just open up your Facebook page and there the customer reviews would be clearly given.The cumbersome and daunting task of searching through the research websites is completely avoided due to the extended presence of social medias.The relevant information provided by the author are “real facts” about social medias.

  • Wow.. Quiet good stats as well as analysis. The strange thing is 77% jobs are posted on Linkedin.