80% of Google Buzz Powered by Bots & Feeds

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Google Buzz may be a centralized microblogging system, but for the most part, its not run by humans .. instead; robots. What better way for Google to gain access to real time Twitter data (if Microsoft ever buys Twitter and blocks Google access) than have Google users run auto tweeted material through Buzz?

PostRank has an interesting study on the percentage of Buzz that is powered by feeds and bots.

Turns out, approximately 60% of the content on Buzz is from Twitter! Many users have hooked up their accounts to automatically repost their content from Twitter either directly, through FriendFeed, or via another service.

The runner up to Twitter? Another set of bots! This time, it’s automated alerts from feeds, e.g. CNN publishes a new story and a bot pushes it out to the Buzz stream. All in all, those two sources account for almost 90% of the Buzz stream, and even in the remainder there is a long tail of Google Latitude updates, ping.fm, and others. Unfortunately, there just doesn’t seem to be much original and/or human-generated content in Buzz.

For one, I’d like to see a comparison between Buzz and Twitter on these stats, but for the most part, this is what I expected out of Buzz … another version of Friendfeed.

How about you?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
  • http://hotelsworldwide.weebly.com/ ummi

    good luck google

  • http://www.7opinion.blogspot.com Lerpe

    Nice info. It only proves that Google was late in the world of micro-blogging and social networking.

  • http://ileane.wordpress.com ileane

    Hi Loren, I saw this posted on Buzz and as you would suspect, there were several negative responses there (none of them were automated from what I can tell). Are you on Buzz yet? Have you tried to converse with anyone there?
    Let me know how that works out for you.
    Thanks.
    @Ileane

    • lorenbaker

      Yep, I'm on Buzz … but what is the negative reaction?

      • http://ileane.wordpress.com ileane

        Loren, I'll look for you on Buzz. Here a link to the Buzz about this post http://www.google.com/buzz/louisgray/8u1ef5PowF

      • http://ileane.wordpress.com ileane

        On Buzz, are you the Loren Baker from Tampa, FL ala Will Ferrell?

  • http://swtrading1.insanejournal.com Swing Trading

    Interesting post. I have made a twitter post about this. Hope others find it as interesting as I did.

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