7 Essential WordPress Plugins for Content Marketing

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7 Essential WordPress Plugins for Content Marketing

Many website owners spend a great deal of time planning an effective content marketing strategy. And with good reason. In this article, I will share seven great content marketing plugins for WordPress that will help enhance your site’s functionality and improve conversion.

Edit Flow

Edit Flow is the best WordPress plugin to manage editorial workflow. If you are planning your content marketing strategy, then having an organized editorial calendar is crucial.

Edit Flow allows you to assign custom post status, leave editorial notes on posts in progress, manage your editorial calendar, and more.

Even if you are the only author on your WordPress site, you can still use Edit Flow to improve your own workflow.

WordPress SEO

WordPress SEO by Yoast

Google Search is the largest traffic source for most bloggers. WordPress SEO helps you optimize your content to perform better in search results.

Apart from the usual SEO features, it comes with a page analysis tool which is a great way to optimize content not just for search engines but for actual users as well.

As a site optimization tool, WordPress SEO is packed with great features like XML sitemaps, Twitter Cards, Open Graph meta data integration, Google authorship, webmaster tools integration, etc.



Often the goal of content marketing is to get leads and improve conversion. OptinMonster is the most effective way to grow your email subscribers.

OptinMonster allows you to create highly effective opt in forms such as exit-intent lightbox popups, floating bars, slide-ins, and more. The page-level targeting allows you to build highly segmented email list of customers.

Sites like Search Engine Journal and others are using it to increase their subscriber growth by 200% – 800%.

Yet Another Related Posts Plugin (YARPP)

When a user is finished reading your article, showing related articles can help reduce bounce rate and improve conversion.

YARPP is one of the many free related posts plugins for WordPress. Outbrain is also another good related posts plugins which is used by many popular sites.

Floating Social Bar

Speed is an important metric search engines use to rank your website. Many social media plugins load too many scripts which can significantly slow down your site. Floating Social Bar solves this problem by showing a fake button with real count until a user takes the mouse to the social bar for sharing.

It also sticks to the top of the screen as a user scrolls down to maximize your social shares.

Other alternatives to Floating Social Bar are Flare and DigDigg.



LinkPatrol is a signature plugin by the team at Search Engine Journal. It helps you find, fix, and get control of the links on your site.

When writing, it’s helpful to link to useful resources to back up your arguments and improve user experience. However, overtime some of those sites might not be of the same quality.

LinkPatrol allows you to monitor your links, so you don’t ruin your site’s SEO by linking to spammy sites.

W3 Total Cache

As I said earlier, speed is a big factor in search rankings. Using caching plugins you can significantly improve your site’s page load times. W3 Total Cache is the best caching plugin for WordPress.

Just install the plugin and enable page cache.

If you want to further boost site speed, then you can use a CDN service like MaxCDN which works really well with W3 Total Cache plugin.



What are some plugins that you use on your site? Let us know by leaving a comment below.

Featured Image Credit: 360b / Shutterstock.com, Screenshots taken July 2014

Syed Balkhi
Syed Balkhi is an entrepreneur and a public speaker. His passion revolves around helping businesses succeed. He is known for his creative marketing skills and... Read Full Bio
Syed Balkhi
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  • Julian

    Hi! No offense – but what do these plugins have to do with content marketing? I think it should read “7 essential plugins for WordPress” (because I use all of them). Content marketing in this case was just the buzzword! 🙂

    • Kelsey Jones

      Hey Julian, I do agree that these plugins are good for WordPress sites in general, but I do think each of these help out your content efforts in some way, whether through optimizing it for SEO or cutting down on errors.

    • Syed Balkhi

      Hey Julian,

      Not every site needs to have OptinMonster or Floating Social Bar or YARPP or Edit Flow or LinkPatrol. Those 5 plugins in particular are primarily for sites with heavy focus on content.

      Yes W3 Total Cache and Yoast SEO plugins can be used across the board on just about every site.

  • Sajith

    Every business bloggers’ bible. Love the insight into Link patrol and the cache plugin. Thanks there !

  • kartik chugh

    Hi Syed Balkhi,
    This is very useful plugins for all bloggers thanks for sharing 🙂

    • Syed Balkhi

      Thanks Kartik 🙂

  • Shane Lee

    Nice collection of all plugins at one place, all are very important to add during developing web site, one new plugin for me is LinkPatrol, I like to add it on my next project flow, it would be easy to manage and select quality comment for particular page among copious amount of spammy comment.

  • Byron

    I’d previously been using optinSkin for WordPress and the results had been ok but more recently I continue to hear about OptinMonster so it looks like something worth trialling.

    In terms of the others I had trouble with Yarpp on my website and used wordpress related posts by zemanta instead which does a solid job.

    I tend to agree that they don’t necessarily relate to content marketing. In particular I would have preferred to have seen anything that assists with creation and promotion of content such as automation of old posts through social media and other forms of content distribution.

    Thanks for sharing

  • Rank Watch

    W3 Total Cache is one of the best and most recommended plugin for wordpress sites.

  • Pankaj Gupta

    I use Inbound Writer to create more engaging and discoverable content for users.

    It completely research the topic for you and revert back with suggestions for the phrases to include in your post. 🙂

  • Jay Patel

    YARRP is a big resource hogger. I rather prefer using some other plugins. Honestly, I was expecting some content marketing tool but got somewhat irrelevant tool

    • Dk Patel

      You are true patel rathar than using YARRP, we can use jetpack integrated tool option.

  • Alexander Rus

    Well, if we are talking about Content Marketing then I would also give my readers the possibility to easily create PDFs or print my articles. Funnily people actually do that a lot on my blog. My plugin of choice: Print Friendly and PDF

    If you want people to find exactly what they are looking for as fast as possible it also might be a great idea to create a table of contents. My plugin of choice: Table of Contents Plus

    Now I will stop sharing my uber secret content marketing secrets and get back to work 😀

    Greetings from Innsbruck,


  • Reginald

    Great article Syed. Tested most expect for Link Patrol and OptinMonster.

    In some way, I would agree with Julian (if you see it on one side). Haha!

    But yup, still a nice article to read and thanks for sharing!

  • Ananth

    Hi Syed,
    Thanks a lot for writing such a wonderful article. This will sure help to many bloggers out there.

    CHEERS 🙂

  • Albert

    Those are all great plugins, but imo not directly necessary for contentmarketing. Especially Yoast and the cache plugins are great improvements for basic WP websites.

  • Imran Hunzai

    Never knew these plugins were, as you say, in some way related to content marketing.

  • Manish

    I hv been using a wonderful WordPress plug-in which is called “easy slide in”. You can show up your next post, social networking like, sharing buttons, contact form, maps or anything what you want in sliding effects when user will scroll down or scroll up. Which attract users most and surely increase conversions.

  • Nick

    You’re using the “Fancier Author Box” plugin on this site, right? Seems familiar, and it’s one I use on almost all of my sites, too. Or the free version.

  • Saviour

    Thanks for sharing these. I want to know if you use a plugin for your bio. If yes, which plugin is that? Also, which plugin do you use for your comments that makes it autofills user email and name? Thanks… Hoping to hear from you.

  • Farooq Marwat

    Nice list of essential WordPress plugins.
    But which plugin you recommend for Author Bio Box?

  • Joe

    There are a few more that are worth mentioning here: Akismet, Disqus Comment System, upPrev and WordPress Popular Posts.

  • Ashraf Kamal

    I don’t think title and content of this blog post have same purpose. I think there is a gap between two. By the way each and every plugins are very useful, so thank you Sayed.