7 of The Best Content Marketing Tools to Use in 2015

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Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

  • Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
  • 78% of CMOs believe custom content is the future of marketing. (Source)
  • Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)

If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time.

Not sure where to start? Here are seven great tools you can use to master content marketing in 2015:

For Content Ideation and Research: Buzzsumo

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Buzzsumo is a tool you can use for coming up with better content ideas, finding great content to share, keeping track of what your competitors are doing, and finding influencers. Specifically, you can use Buzzsumo to:

  • Find the most shared content and most influential authors for a topic
  • Identify the most shared content for a domain
  • Find out who has linked to an article
  • Identify who shared an article
  • Create content alerts to track a topic or competitor
  • Run a content analysis report for a topic or domain
  • and more!

Cost: The lowest level plan will cost you $99/month. For other options, go here.

For Content Creation: Penflip

Penflip is a great tool to use when you need to work on bigger pieces of content, like ebooks, white papers, or long blog posts. The minimalistic design allows for a pretty focused writing experience, and the platform as a whole makes collaborating with others really easy.

With Penflip, you can:

  • Easily write short or long-form content
  • Share and collaborate with others
  • Add images and links
  • Organize by chapters
  • Add comments and see revision history
  • Make your projects public (like Jimmy Daly from VERO did here)

Cost: The lowest level plan will cost you $0/month. For other options, go here.

For Hiring Ghostwriters: Scripted

Not everyone has the time or energy to plug out blog posts week after week, and for many, that’s where freelance writers come in. With Scripted,  you can hire content writers to help you with a whole range of content, like:

  • blog posts
  • white papers
  • website pages
  • social media updates
  • product descriptions

The process is pretty simple: you post details and guidelines for your piece of content, a writer claims your work, they submit content, then you review it and publish it when ready.

Cost: A standard blog post will cost you about $99.

For Project Organization: Trello

Trello is a great tool for managing any of your content marketing projects—especially when you have more than one person involved. Trello is different than a lot of project management software platforms and apps because of its focus on visual organization and flow. With Trello, you can:

  • Drag and drop cards to show progress
  • Invite other members of your team to collaborate
  • Upload files, share links, create to-do lists, and leave comments
  • Set deadlines, respond via email, and categorize with labels

Cost: The basic version of Trello is free. You can, however, upgrade to a higher level called Trello Gold.

For Social Media Publishing and Scheduling: Edgar

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Edgar is a fairly new social media publishing and scheduling app that offers a unique twist: the ability to store, categorize, and re-use the updates you create and share with your followers. The process is pretty simple: you write your update and upload it to Edgar. The app publishes your update according to your category schedule. Then the update goes into your library to be published again after all your other updates in the category have been shared.

Cost: It currently starts at $49/month to use, and you have to request an invite.

For Paid Content Distribution: Zemanta

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Zemanta is a content promotion and distribution tool that companies use to share their content on other popular partner sites around the web. On partner sites, your content is shared in a variety of ways, such as:

  • Promoted recommendations
  • In-text links
  • In-stream ads

With this tool, you set campaigns and decide which content you want to share, you set your budget and demographic specifications, and then Zemanta takes care of the rest.

Cost: It really depends on your needs and the monthly budget you set

For Manual Outreach and Promotion: Streak

Streak is a CRM platform that operates within Gmail. It’s a great tool to use when you move into the outreach and promotion phase of your content marketing efforts. With Streak, you can create and save an outreach template so when it comes time to promote a piece of content, you can customize your greetings, and you can send out multiple emails with just one click.

Cost: At this time, Streak is free to use!

What other content marketing tools would you add to this list? Leave a comment for me below.

 

Image Credits

Featured Image: Startup Stock Photos
All screenshots taken January 2015

Sujan Patel
Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost user acquisition, and grow their businesses. He’s currently the VP of Marketing at When I Work, the top rated employee scheduling software. In addition to his role at When I Work Sujan co-founded ContentMarketer.io and wrote the book on Growth Hacking titled 100 Days of Growth.
Sujan Patel
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  • http://semrush.com Michael Stricker

    Full disclosure: I work for SEMrush. Great post, Suhan! Who doesn’t love BuzzSumo? Yet you went further and presented some solutions I’ve not tried yet. Very curious to see how Streak stacks up against Nimble and BuzzSream in this maturing category. May I propose that keyword and long phrase evaluation sets the foundation of a content campaign, related terms add fuel for ideas and – very important – always check out the competition first, for results that last. Many fine competitive research tools are available. (Nudge, nudge, wink, wink).

    • https://expresswriters.com Julia McCoy

      We use and love SEMRush- one of our favorite content analyses tools!

  • ajay

    i think it is one of best article for content tools. i heard about buzzsumo but rest of it is new for me.

    • http://www.100daysofgrowth.com Sujan Patel

      Hi Ajay,

      I’m glad the article helped you find some new tools! Thanks for reading.

  • kumar sanjeev

    Hi srujan , Really a nice post on content marketing. Just signed up for edgar. It can help me alot. I was searching these type of tools from many days.

    • http://www.100daysofgrowth.com Sujan Patel

      Kumar,
      Great! I hope it helps you out. Thanks for reading.

  • Lucia Santi

    Great List Sujan, didn’t know about scripted will definitely check that service out!

    • http://www.100daysofgrowth.com Sujan Patel

      Lucia,
      It’s a nice service. Thanks for reading! 🙂

  • Luke

    if you’re disillusioned with content marketing, check out this blog article (note: it is on a company’s blog, but the content of the post is in no way promoting the company):

    http://echidnainc.com/content-marketing-doesnt-work/

  • http://dominiquej.com Dominique

    Edgar is really gaining popularity. I first heard about it when the creator did an interview for EOF. It’s going to be very interesting to see if the lower priced competitors with larger market share (i.e. Hootsuite and Buffer) steal the concept of storing messages, which is really the flagship feature for Edgar. It’s definitely a MUCH needed feature that I’m surprised these other tools never thought of, especially with the way social media sites have changed over the years. Nice list.

    • http://www.100daysofgrowth.com Sujan Patel

      Dominique,
      That will be interesting! Thanks.

  • http://www.backlinksentry.com Ben Sibley

    If you use WordPress, I would add the Edit Flow plugin to the list.

    It’s got quite a few editorial tools bundled in it including a scheduling calendar and custom post statuses. The statuses are great because then you don’t have to rely on just “Draft” and “Published” for states of your content.

    • http://www.100daysofgrowth.com Sujan Patel

      Ben,
      Thanks for sharing. I’ll look into that one.

  • Benard

    I have tarmacking all over looking for the best tool that can help me in content marketing on my wordpress website and i guess Trello and Streak will be good for me. Although i dont have the right knowledge on how to use them, i am willing to learn. Thanks for sharing this wonderful information with us.

    • http://www.100daysofgrowth.com Sujan Patel

      Benard,
      Trello is great for productivity. Thanks for reading.

  • Tristan Jasper Escoto

    this is great. I’ve been looking for this tools especially for email marketing. I think Streak will help me promote my blogs. Thanks man! great post!

    • http://www.100daysofgrowth.com Sujan Patel

      Tristan,
      Glad I could help you out. Best of luck with your email marketing! 🙂

  • allenage

    Trello is the best

    • http://www.100daysofgrowth.com Sujan Patel

      Allegage,
      It’s a great tool. Thanks for reading!

  • Adams Smith

    Content Marketing are very important . Thanks for sharing content marketing tools. Kindly I have one question a person who use these tools is it in black hat or not , because multiple post on different social media or blog sites. one of my friend told me its not a good tech to use that tools for content promoting go on sites manually where you want to post your content.

  • Siddharth Verma

    i am also use zemanta tool and i am satisfy with is service. this tool is very easy to understand.

    • http://www.100daysofgrowth.com Sujan Patel

      Siddharth,
      Good! Thanks for reading. 🙂

  • https://expresswriters.com Julia McCoy

    Sujan,

    These are powerful tools shared – I will be looking into some of these I hadn’t heard of before!

    Can I add Express Writers (www.expresswriters.com) to the mix of original content creator sources? My unique writing agency, which I built three years ago and is today used as a content solution today by some of the nation’s biggest brands, stands out from everyone else because we selectively pick, hire, extensively test, and then employ the best writers. We then manage the entire process when our clients order. Unlike Scripted, we pick your best writer fit and manage, edit and deliver the content (a writer doesn’t do that). Yet, we are almost half the price of Scripted. 🙂

    • http://www.100daysofgrowth.com Sujan Patel

      Julia,
      Thanks for reading!

  • http://www.howbacklink.com Kaycee

    Great list but for me it has always been buzzsumo. I would also say that all marketing tools has their own weaknesses after all they are tools so the best way to go about these is to atleast two good tools . Just in case

    • http://www.100daysofgrowth.com Sujan Patel

      Kaycee,
      Buzzsumo is definitely a helpful too. Thanks for reading! 🙂

  • Kathleen harte

    Interesting tools would love to learn more and ideas on Photoshop type software for building a website and business related projects.

  • Cleo

    Cool list. All 7 tools are fantastic and are of great help when it comes to content marketing. I have been using DrumUp (www.drumup.io) for content curation and scheduling, and it has worked wonders for me. It would be a great addition to this list.