5 Pinterest Boards for Content Marketers

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Are you a content marketer? Do you love Pinterest? If you don’t, you should, because there is no better place to find relevant content for your industry, nor is there a quicker way to share that content. Not only can you find plenty of items to educate you on the latest information in today’s online market, but you can also use it to promote yourself by creating a fun and informative board for others to follow.

Plenty of others have had that idea, and they have created some great boards that you should check out. Five of my personal favorites are possibly even the best boards on the social networking site.

1. Internet Marketing Posts

Internet Marketing Posts

Most of these pins are links to outside sites, and all of them are high quality posts that are really helpful. You can find information on topics like creating better content, niche ranking, and using YouTube to generate traffic, among others. I am surprised this board doesn’t have more followers, as the quality seems to have been carefully maintained. One thing that is disappointing is that there are only 42 pins, and it has been stuck at that number for a while. I would have liked to see more posts, and maybe if there were more posts, there would be more followers. Nonetheless, what is already posted is well worth a look.

2. SocialMedia.nl Infographics

SocialMedia.nl Infographics

This is another board that should have a lot more followers than it does. The board features more than 300 infographics related to social media, content marketing, and PR, and I have found many great ones that have been really helpful. The graphics are in English, but the descriptions are not, and that might explain why there are fewer followers than I would expect. It’s probably harder for the majority of users on Pinterest to find this board by searching. In any case, this is a must follow for anyone who is looking for industry specific infographics.

3. Branding/Marketing


This one is a smaller board, but there is nothing but high quality infographics on marketing and branding here, including a few good ones on the history of content marketing in both a pre-modern and modern context. Everything here is really interesting, and it is one of my favorite collections of visual data that I have found anywhere on the web. And that is saying a lot, given the many blogs now dedicated to the topic.

4. Infographics


One of the largest infographic boards on Pinterest, this board has 1,400+ pins and thousands of followers. Of course, there isn’t a specific subject focus for these pins, so it can be a bit hit and miss when it comes to searching for relevant content marketing pieces. I have noticed a bit of an emphasis on social media, however, and that can be helpful, especially for general information that you can apply to your industry’s context.

5. Marketing, Media, Etc.

Marketing, Media, Ect.

This is mostly a board for infographics, but there are some links to outside articles, as well. I have found a lot of really cool data here. The fact that there are 90+ followers, yet only 27 pins, should speak for itself. There is quite a bit on content marketing on the board, as well. It isn’t updated often, but everything on the board is so good that it is worth the follow.


Content marketing is an interesting and varied topic, and there is always more to learn. Boards like these give you a ton of information and allow you to enjoy yourself while reading them. Not to mention, you will also have the ability to share that content with others who might find it useful.

What are some of your favorite marketing boards on Pinterest? Let us know in the comments, or share your own!

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Ryan Ogilvie

    Great post here Ann, I myself have an infographics board (not quite as good as the one you have shown off here) @ http://pinterest.com/ryanogs/infographics/

  • Missy

    Hey, Ann:

    I wrote about the same thing (but as it relates to the insurance industry) and found a few gems on Pinterest. See my article below. Thanks for sharing the links above, will follow them and seek out their boards.



  • Nandkishor

    The great share of all boards. Like the first one. Is there any tool that i can set alert for what i just wanted to look for? Just for an example if I want to explore a quality infographics on SEO, Social Media, etc. then How?

    • Patrick Garmoe

      @Nandkishor: Currently there is no tool to alert you, but I wouldn’t be surprised if something like that will come out soon. In the mean time I’d recommend searching for what your are looking for, and then just following really good boards highly targeted to your interests. That way when you do hop on Pinterest, what you want will be immediately available in your news stream.

      @Ann Thanks for this great list. I would humbly add my own page to the mix, as I have more than 1,000 pins, 90% of which are infographics pain-stakingly distributed among about 25 categories of infographics, so people can follow a very precise kind of infographic. http://pinterest.com/patrickgarmoe/

  • Craig Paterson

    finally found a post about pinterest marketing purpose. in early days i really don’t like pinterest but after see the reviews and some social media graph, i am a pinteresteee of pinterest. you are right about the better information and results related to your niche. its nice to have pinterest in between Facebook and twitter 😛 .

  • Bill Turner

    Excellent post Ann, I will surely try with it to boost up my marketing. Thanks

  • Laura

    Pinterest is about being visual, not reading information. Anyone posting about marketing on Pinterest is already losing credibility as far as I’m concerned. The infographics work, they’re visual. The others I won’t give a second glance. They should be using another content curation format like Snip.it or Scoop.it. Those are not all about the visual.

  • Stanley Rao

    Excellent and a valuable post Ann.. we do have an info graphics post but there was something that was missing out in it, and your post has helped me with it… Now i can boost up my marketing techniques in all the ways i can.