3 Creative Ideas to Use Google for Link Building Search

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Most of us will agree that Google search is insanely useful. However most people don’t know how to use it to its full potential. This post aims at revealing Google search least-used tricks which will be a great help for searching link building opportunities .

How to Use Google to Search for Guest Posting Opportunities

While we all know how to search Google to find relevant guest posting opportunities, few of us take advantage of some essential steps I mentioned in my guest post at Daily Blog Tips

Here are the steps (you can actually apply them to any link building search, not necessarily related to guest posting):

  • Identify all the various ways people may use to invite guest bloggers (“Submit a guest post”, “Add blog post”, “Contribute to our site”, etc);
  • Use the main terms describing your topic;
  • Take advantage of wildcard (*) operator (to broaden your search while keeping it focused);
  • Use OR and ~ operators to better describe your niche;
  • Now connect all the previous steps into one search:

Search for guest posting opportunities

How to Take Advantage of Google’s Wildcard (*) Operator

Mentioned in the previous tip, this one elaborates further on the usefulness of Google’s wildcard operator. It makes it possible:

  • To keep your search focused while still allowing for some term variations: [keyword “add * url”] search will include [keyword “add your url”], [keyword “add related url”], etc;
  • To let Google suggest you various possible topics and ideas:
    Try often-used Digg-style phrases in combination with wildcard and advanced date search: top * downloads and best * of the week – and get inspired!

Google Wildcard operator

How to Search Twitter for Marketing (using Google)

John Jantsch does a great job showing how to use search to filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters. The post lists both Twitter and Google search tricks, we are focusing on Google-only tricks here.

To use Google to search Twitter, you should restrict the search results by applying [site:twitter.com] command. This makes it possible to look for people who may be interested in what you are promoting:

Let’s say you have a business that sells an awesome service to attorneys. A simple search on Twitter will turn up thousands of mentions of the word attorney, but many of them will be from people talking about this or that attorney or the need to hire or not hire one. That’s probably not very helpful for your purposes.

In some cases searching through the optional biographical information can be more helpful than the username or real name fields. Maybe you’re looking for a very specific term or some of the folks you are targeting only reference their profession in their bio.

Google search creative

Bonus Tip: Plenty of Link Building Search Queries from Top Link Builders

The link building tool that generates search queries based on what many industry experts shared is a great way to get inspired when searching Google for possible backlink opportunities:

  1. Provide your base search term (describing the niche you want to build links in).
  2. Choose ONE of the link opportunity “Types”

Grab each of generated link building queries and use your preferred search engine to look for link prospects:

Link prospects search tool: suggestions


Link prospects search

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Joshua

    Very very helpful !

  • andykuiper

    Thanks Ann πŸ™‚ nice article and I appreciate the “Recommended Link Building Search queries”
    Andy Kuiper – SEO

  • Web Design Firenze

    nice article.. helpful for SEO and web marketing πŸ˜‰

  • SEOMythBreaker

    Wow! That's quite a thing. I was regularly seaching for “my topic”+guest post etc., but using wildcards and Twitter is really bringing this on asteroids.

  • experienceadvertising

    Insanely good ideas! A must read!

  • davidecorradi

    very useful

  • davide corradi

    very useful

  • flexshaperresistancetraining

    The wild card operator is my favorite one. The “inurl” operator is also one of the best operators to gather alot of info (if you know how to analyze it) about potential threats.

    Thumbs up!

  • Rick Vidallon

    Links are great. It's not rocket science after all. But I still have to believe that if web site owners put 'this much effort' into great writing content that 'link backs' would come naturally and also be of higher quality. But what the heck do I know. I'm sitting here at 6:22 PM EST on a Thursday commenting on a link article. ~ sigh…

  • miss_zed

    very creative tips! thank you πŸ™‚ liking all the recent posts on link-building on SEJ…

  • Wolfgang Kundler

    Nice idea, if I am searching blogs, who are interested in guest blogging.

    Greetings from sunny Bodensee

  • Wolfgang Kundler

    Nice idea, if I am searching for blogs who allow guest blogging.

    Greetings from very sunny Bodensee

  • Fresno Traffic School

    thanks for the information provided by you. It really helped me to learn more alternative ways to find out similar links and hope more people can learn from this post. This was the easiest and simple way to get the links we require.

  • Tim


    I have read a lot of blogs that say that they have “GOOD TIPS”. However, there is nothing that I can use or haven't read somewhere else. These tips are awesome and can be very useful. Thank you!

  • pemuda

    Wow.. This Is great Idea… Thankz…

  • pemuda

    Wow.. This Is great Idea… Thankz…