Keeping up with search can be a struggle. Updates to best practices, new opportunities for improvement, and conflicting information on the importance of ranking factors – there is a lot to sift through.
One of my favorite resources for information is podcasts. Podcasts allow you to listen to varied insights and opinions while you drive to work or do other tasks. You get information without having to take time out of your already packed schedule.
Below, I’ve compiled 15 search and digital podcasts to consider adding to your listening.
Hosts: Loren Baker, Brent Csutoras
Every week one of the hosts interviews an industry expert in the areas of SEO and digital marketing. The journalistic interview format takes an in-depth focus on one subject every week. While the spotlight is on the guest, interviewers weigh in with their experiences and opinions and keep the conversation lively.
Formerly known as Marketing Nerds, Search Engine Nerds has more than 100 podcasts which can be accessed either on iTunes, Android, or on the SEJ website. The topics and flavor of the news-style podcasts mirror that of the Search Engine Journal written content.
Hosts: Ross Dunn, John Carcutt
Ross and John run a “back to basics” program to help listeners improve SEO. They discuss search trends and algorithm changes and provide practical advice to help listeners understand how to handle changes and leverage SEO best practices.
Since they’ve already got more than 200 shows recorded – if you’re looking for search advice, class is in session.
Hosts: Chris Burres, Charles Lewis
Chris and Charles live by the mantra, “Don’t be a douche,” and you’ll get to hear their thoughts throughout their fast-paced podcast that includes a daily tip, trending news, and call-outs to questions from their Twitter stream #SEOPodcast. The core of the podcast consists of a review of a recently published article that addresses topics of interest for digital marketers and SEOs of all levels.
“Top position snatchers” Chris and Charles have recorded over 300 shows and up the ante in their quick-moving episodes.
Host: Rich Brooks
The Agents of Change are defined by Rich as search, social, and mobile. Through interviews with industry influencers in digital marketing, social media, and SEO, Rich offers opinions on trends and a deeper dive into industry best practices to increase online visibility.
Rich has a five-star rating on iTunes and every week Rich welcomes the “true believers” into his podcast filled with tricks and tips.
Hosts: Chris Boggs, Frank Watson
This show stars the “Sultans of Search” who comment on current articles, opinions, or trends of interest for SEOs. Unlike some of the other shows, SEO rockstars has a laser-focused on Search Engine Optimization methods.
The “Princes of PageRank” have recorded 260 episodes in a weekly episode format. If you’re looking for an SEO instructional podcast, this is probably not the conversation for you. These “Rockstars” talk about SEO from a higher, strategic level designed to be thought-provoking.
Hosts: Robert O’Haver, Caleb McElveen
Search Talk Live is an interview format podcast with guests from the SEO and digital marketing industries. Topics range from “How to” episodes to discussions about trends and opinions in SEM, SEO, social media, and content marketing.
If you’re interested in hearing what industry influencers have to say, you can get caught up with Search Talk Live’s just over 40 episodes to date, with new shows airing every Tuesday.
Host: Erin Sparks
The Edge is a one-hour podcast hosted by Erin Sparks discussing digital marketing tactics, concepts, and industry trends. Erin infuses humor into his interview format show to educate audiences and to stay on top of trends in online strategy with leaders in internet marketing and SEO.
Over the last few years, Erin has recorded more than 170 shows that include a good guest roster.
Hosts: Joe Pulizzi, Robert Rose
This podcast, produced by Content Marketing Institute, focuses solely on the issues associated with content marketing. The hour-long show begins by reviewing and discussing headlines in the news and some rants and raves by the show’s hosts. The remainder of the show is about trends in the industry and the hosts opinions about what’s working and what’s not.
This Old Marketing has been running for two years and is part of the content machine that has been created by CMI. These guys are the recognized authorities in content marketing and have a lot to say about the trends and challenges in the industry.
LPO – Landing Page Optimization
Host: Tim Ash
In this podcast, Tim focuses on the landing page. He interviews experts about every aspect of landing page creation, measurement, and optimization. His guests discuss best practices and give specific tips and tricks for creating better landing pages and meeting conversion goals. The subject matter can be technical including deep dives into multivariate testing best practices.
Landing Page Optimization has been around since 2009 and is recorded twice a month.
Hosts: Michael Helbling, Jim Cain, Tim Wilson
This show airs every other week and tackles the questions, challenges, and current trends in the analytics community. The three hosts (and an occasional guest) keep the conversation lively while addressing important issues and disseminating interesting information.
The Digital Analytics Power Hour has received several 5-star reviews and lasts less than an hour. According to the hosts, “ due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.” Never fear, those 40 minutes are packed with content.
Host: Andy White
Andy White hosts this podcast from the UK that focuses on the tools, techniques, and strategies for internet marketing. His guests are digital marketers and authors from around the globe who are solving digital and search engine marketing problems.
The 15-30 minute podcast has been airing since 2008 and professes to be, “UK’s most popular internet marketing podcast downloaded by over half a million people.” With over 330 episodes to date, you’ve got plenty to get through in this short but lively show.
Hosts: Daniel Rowles , Ciaran Rogers
Another nod to our friends and peers over the pond, Daniel and Ciaran take on all things digital marketing including SEO, search, social, content and other marketing concerns. Their episodes are single-topic shows that highlight and discuss a trend or best practice in the industry either with or without a guest.
The Digital Marketing Podcast boasts an international audience of over 120 countries worldwide. Each show is about 20 minutes, give or take, and they’ve recorded over 100 episodes to date.
Hosts: Jim Hedger, Dave Davies
Each Webcology podcast explores topics, trends, and issues around web marketing. The show generally begins with a news round-up of current events and issues for marketing and SEO. Then, expert guests are interviewed to give their perspective on the daily topic.
Webcology has been on the air since 2009, has over 300 episodes, and airs weekly to bring news and information to webmasters and internet marketers. Topics include SEO and search, Google Algorithm changes, Yahoo news, social media marketing, and other marketing subjects.
Host: Tim Paige
Conversion Cast is a 10- to 15-minute podcast that presents a new case study every other week. Each episode highlights a guest who has solved a specific problem, using a particular tactic or tool. The results of the case study are always presented as hard data regarding percentage increase in engagement, conversions, sales, and other marketing goals.
This nuts and bolts, no-nonsense podcast has been on air for two years and has over 100 episodes. If you’re looking for a solution to a specific problem, this may be the podcast for you.
Hosts: Mico Yuk, Ryan Goodman
Focused on interviewing business intelligence and analytics leaders, the podcast begins with the hosts, Mico and Ryan, providing a recap of the interview. During the recap they express their opinions and take-aways from the interview which includes opinions and experiences of the professionals being interviewed. After the recap, listeners hear the actual interview.
This is a fairly new podcast with only 9 episodes aired so far. The discussions are straightforward and focused on highlighting the expertise of the guest speakers.
Editor’s note: This post was updated Dec. 19, 2017
Featured Image: Image by Erin Robbins O’Brien
All screenshots by Erin Robbins O’Brien. Taken April 2016.