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12 Non-Technical Tips to Get More Email Subscribers

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Scott Gerber
Scott Gerber
12 Non-Technical Tips to Get More Email Subscribers

Building your email list is one of the best—and easiest—ways to generate leads. But, before you jump into a tech-heavy project to boost your e, take a look at what 12 founders from our council suggested as ways to gain more email subscribers without substantial amounts of coding.

Try Using SumoMe

Henry GlucroftIf you’re running a WordPress site, try using SumoMe’s ListBuilder. I have yet to encounter anything as simple and awesome. It has an algorithm to ensure people are not prompted to sign up every time they visit your site. It can be installed in minutes, and it even gives you a conversion rate for the email pop ups!

– Henry GlucroftHenry’s / Airdrop

Host a Webinar

David EhrenbergWe have found webinars to be a great way to reach our target customers, expand our brand and grow our network: all while providing useful, informative content that can be repurposed to amplify our messaging.

– David EhrenbergEarly Growth Financial Services

Get Up Close and Personal

Alexandra Levit 2The more of your authentic self you reveal in your online presence — be it an e-newsletter, a blog, a social networking profile, or a general website — the more people you will attract. Not only do people want to hear your story, they want to follow it and see what happens next. The best tactic of all is to showcase your personality and style via video.

– Alexandra LevitInspiration at Work

Give Subscribers Something Extra Special

Shane-SnowOffer people a free e-book or access to something special as a carrot for subscribing. Then, send your list consistently good content. When we started doing this at Contently, our subscriber list blew up!

– Shane SnowContently

Use Pop-Ups

Bhavin ParikhWe always assumed they were annoying, but the numbers told us otherwise. We worked hard to make them as unobtrusive as possible to maintain a great user experience, and our readers responded positively. So before you rule them out, run an experiment and see if yournumbers come out like they did for us.

– Bhavin ParikhMagoosh Inc

Capture Email Info From Ebay and Amazon

Gary NealonSince part of our business is on Amazon, we include product inserts that ask customers to go to a product registration page to ensure their warranty is in place. We also created a free membership program where customers will be provided deep discounts on new product releases if they provide their contact info. This allows us to get customers off of Amazon and into our auto-responder series.

– Gary Nealon, The Rox Group

Send Valuable Emails

Brett FarmiloeThe best way to grow an email list is by delivering value to your current subscribers. If the content you’re sending is valuable and exclusive, subscribers will forward your content to friends, and your list will grow organically.

– Brett FarmiloeMarkitors

Use Rafflecopter

allie siartoIf you have a product to give away, consider partnering with a popular blog to do a Rafflecopter giveaway. We worked with a fashion blogger to give away gift cards to our online clothing shop. Readers could gain entries to the giveaway by pinning a favorite item, following us on social media or joining our email list. Rafflecopter takes care of all of these details.

– Allie SiartoFare Oak

Offer a True Consumer Benefit

Alex FriasThe best way to gain and keep new email subscribers is by offering a true enhancement to your consumer’s experience with yourproduct/brand/service. Everything else is ultimately a short-term fix. You need to offer a simple call-to-action that demonstrates the consumer benefit for signing up for your email newsletter.

– Alex FriasTrack Marketing Group

Partner With Influencers

doreen-blochPartner with influencers to drive more email subscription sign ups. Influencers, like bloggers or Youtubers, have huge devoted audiences, so sponsoring a video or blog post is a form of partnership that will drive new awareness for your company. Consider adding an incentive like a giveaway or sales promotion to encourage consumers to sign up for your emails to hear more about your offerings, too.

– Doreen BlochPoshly Inc.

Syndicate Your Best Content

Firas KittanehIdentify your highest performing articles and reach out to noncompeting publications within your niche to offer your content for syndication. If the story is any good, most publications will happily accept the opportunity to republish it. They may even be willing to let you plug a CTA at the bottom, which will drive subscribers to your own email list.

– Firas KittanehAmerisleep

Add Hidden Gems

Brian HonigmanProvide your audience with original content, advanced insights, and an exclusive point of view that can only be found in your emails. Use a simple email sign-up form on your website with an explanation of what they can expect from your emails, as well as social proof (how many subscribers you have to date) to further incentivize a person to subscribe.

– Brian HonigmanBrianHonigman.com

Featured Image: Rawpixel via Shutterstock.com

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Scott Gerber

Scott Gerber

Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, author (Never Get a 'Real' Job), TV commentator and founder ... [Read full bio]

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