Ever since Google has introduced Instant search, there have been numerous attempts to replicate the behavior and style and apply it to other search sites. As the result, there have appeared multiple “Instant” search mash-ups we, as search marketers, should be keeping en eye on (as these mash-ups provide a lot of insight into different types of search experience).
1. Instant Videos
How Youtube Instant works:
- As-you-type suggestion source: Youtube Suggest
- Search results: the tool will instantly show and start playing the top video returned for the suggested term (I like it call “Youtube I am Feeling Lucky Instant” for that reason) and will then load next 5 search results one by one (I use it as a play list sometimes which is quite awesome!)
More instant video search:
- Youtube Instant (by @jeffmarrone) – absolutely “instant” clean search engine.
- Youtube Loop (It also uses Youtube Suggest to auto-complete your query but it searches instantly for what you managed to type in)
2. Instant Images
- As-you-type suggestion source: Google Suggest
- Search results: Instant Google image search results based on the top suggestion (you can use TAB to autocomplete your search query as well):
More instant images:
3. Instant Products
App Store Instant adds an “instant” feel to the product search.
- As you type suggestion source: N/A
- Search results: 1 top result with details followed by 8 more results (The site’s own engine only stores the price, icon, and first few lines of each app’s iTunes store entry, and clicking any link brings you to the app’s official iTunes landing page.)
More product instant search mash-ups:
- Etsy Instant
- eBay Instant
4. Instant Maps
Google Maps Instant is another cool mash-up by @hartmichael
- As you type suggestion source: Google Maps Suggest
- Search results: a map (that instantly changes focus as you type)
5. Real-Time Instant Search
What can be faster than Twitter Instant?
- As you type suggestion source: Google Suggest
- Search results: Standard Twitter search results
When will Twitter introduce its own Auto Suggest mechanism – it would be killer!
- Wikipedia Instant (instantly loads a Wiki page based on the suggested search query);
- Instant Dictionary
- Techmeme Instant
- Reddit Instant
- And many more!
What are your thoughts?
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