10 Great Social and Web Analytics Tools

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10 Great Social and Web Analytics Tools

In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make the most sense to track. Using analytics helps you understand which of your marketing efforts are paying off, which tactics you should refine, and what actions you need to take in order to get better results from your Internet marketing strategy.

While analytics are a must for any Internet marketer, it can be a bit daunting to know exactly which tool to use in order to track your results. After all, there are literally hundreds of analytics tools available on the market, all with different features and benefits. Here is a quick review of 10 of the most popular website analytics tools to help you decide which one will work best for you and your company.

1. Google Analytics

Screenshot taken 06/29/2007 of analytics.google.com

Screenshot taken 06/29/2007 of analytics.google.com

By far the most popular web analytics tool is Google Analytics. Google Analytics is geared toward Internet marketers and small business owners who want to learn more about their website. Google Analytics helps marketers and website owners understand traffic patterns, traffic sources, conversions, bounce rates, paid search statistics, and more. The data available is robust and intuitive enough for anyone to learn. While it is intuitive, there is a bit of a learning curve, and you may need to take a few tutorials in order to really get the full benefits of Google Analytics.

Biggest Pro: Google Analytics is free and is integrated with the Internet’s largest paid search platform, Google Adwords. This provides Internet marketers with a great way to track landing page activity, and make improvements as necessary.

Biggest Con: Some ad filtering programs have the capability to block the Google Analytics tracking code. This means you may not receive data on some of your visitors.

Price: Free

2. Moz Analytics

Screenshot taken 01/15/2014 of www.moz.com

Screenshot taken 01/15/2014 of www.moz.com

Moz.com is one of the Internet’s leading search engine marketing companies, and offers a complete web analytics package. Moz analytics help you track your search marketing, social media marketing, brand activity, links, and content marketing efforts all in one convenient location.

Biggest Pro: Moz Analytics has some of the best tools on the market for link management and analysis. You can really get a lot of information about how to improve your SEO campaigns.

Biggest Con: Moz Analytics doesn’t actually measure your traffic. As a result, you would need to be familiar with both Moz Analytics and Google Analytics in order to get data about your traffic patterns.

Price: $99/month

3. TrueSocial Metrics

True Social Metrics

Screenshot taken 01/15/2014 of www.truesocialmetrics.com

If you’re looking for a tool to help specifically with your social media metrics, then TrueSocial Metrics is a great investment. TruSocial Metrics helps you calculate your social media marketing return on investment.

Biggest Pro: Easily helps you identify which topics your audience finds most interesting. This helps you make educated guesses about what content will perform best across your social media platforms.

Biggest Con: The free reporting tool is a bit skimpy. If you want access to everything you need in order to really improve your social media strategy, you will need to pay for it.

Price: Basic = Free, Small = $30/month,  Medium = $100/month, Agency = $350/month

4. Clicky

Screenshot taken 01/15/2014 of www.clicky.com

Screenshot taken 01/15/2014 of www.clicky.com

Clicky is one of the most comprehensive tools on the market, next to Google Analytics. Also, all of Clicky’s data is real-time, so you don’t have to wait around to generate reports you may need.

Biggest Pro: Clicky shows you each individual visitor and the actions they take on your site. This helps you really define what people from all sorts of demographics find interesting on your site.

Biggest Con: The data available is great, but there is a definite learning curve involved as the interface is not exactly user-friendly.

Price: Free, until you hit more than 3000 page views.

5. KISSmetrics

Screenshot taken 01/15/2014 of www.kissmetrics.com

Screenshot taken 01/15/2014 of www.kissmetrics.com

KISSmetrics tells you, in great detail, what your website visitors are doing on your website, before, during, and after they buy from you. Google may tell you what is happening on a website, but KISSmetrics tells you who is doing it and when.

Biggest Pro: The data funnel tool helps you find your website’s strongest and weakest features, allowing you to make necessary adjustments and increase your chances of getting visitors to convert.

Biggest Con: The traffic information isn’t as robust as Google Analytics, so you would need to consult Google Analytics as well.

Price: Starter = $150/month (up to 500,000 events/month), Basic = $250/month (up to 1 million events/month), Professional = $500 (over 1 million events/month

6. Woopra

Screenshot taken 01/15/2014 of www.woopra.com

Screenshot taken 01/15/2014 of www.woopra.com

Woopra is another real-time analytics tool that helps you track page views, events, and learn about your customers. Woopra also provides information about conversion funnels, customer activity, and when customers lose interest. Woopra helps you learn about your customers’ actions in order to improve conversions on your site.

Biggest Pro: You can monitor more than one website at the same time. Also, Woopra is not only real-time, but it also provides a live chat feature, so you can actually talk with your customers while they are on your website. What better way to find out what your customers actually think about your website than to engage in real life conversation with them. This takes a lot of guess work out of the process.

Biggest Con: The dashboard is a bit difficult to navigate at the first. There is definitely a learning curve for beginners.

Price: Anywhere from free to $199 per month, depending on the size of your website.

7. GoSquared

Top 10 Web Analytics GoSquared Screenshot

Screenshot taken 01/15/2014 of www.gosquared.com

GoSquared is also a tool that measures real-time visitor engagement, but the primary difference is in the design. They pride themselves on being intuitive, functional, and beautiful.

Biggest Pro: It really is as intuitive as they say it is. Instead of having to sit around figuring out how to use the tool, you can spend that time simply using the tool.

Biggest Con: There is a limit on how much data you can view in a month. Once you have hit that limit, you have to either wait till the next month, or upgrade your package.

Price: Plus = $24/month (500K page views), Pro = $49/month (1 million page views), Extreme = $99/month (2.5 million page views), Enterprise = Not disclosed. Call their sales reps for more information (unlimited page views).

8. Buzzstream

Top Ten Web Analytics Buzzstream Screenshot

Screenshot taken 01/15/2014 of www.buzzstream.com

Buzzstream is an analytics tool that helps you specifically with link building research and social media research. You can sign up for either option, or both options.

Biggest Pro: Buzzstream has one of the most comprehensive interfaces for research on effective link building tactics. If you’re focusing on building inbound links to your website, then give Buzzstream a try.

Biggest Con: Buzzstream doesn’t have any rank checking capabilities. While they offer a wide range of information to help you build links, it’s impossible to tell how your rankings have improved.

Price: $29/month

9. BrightEdge

Top 10 Web Analytics Brightedge Screenshot

Screenshot taken 01/15/2014 of www.brightedge.com

BrightEdge is an analytics tool that is used specifically for search engine optimization. It includes information on keywords, backlinks, traffic, conversions, competitors, geographies, devices, and more. It also includes information on local search and daily rankings.

Biggest Pro: The reports are very innovative and are tested by SEO experts often. This means you are getting analytics tools that are current and relevant.

Biggest Con: The data is limited to SEO. If you’re looking for a more broad analysis tool, you’ll have to go elsewhere.

Price: Contact BrightEdge to request a demo and more information about price. This information is not disclosed on their website.

10. FoxMetrics

Top Ten Web Analytics Fox Metrics Screenshot

Screenshot taken 01/15/2014 of www.foxmetrics.com

FoxMetrics is another tool that helps track customer engagement in real-time. Not only can you track what your customers are doing on your website in real-time, but you can also track the customer life-cycle including where they are clicking, what e-mails they are opening, what products they are purchasing, and more.

Biggest Pro: More comprehensive information available about your customer including software downloads, product views, newsletter views, purchases, and more.

Biggest Con: In order to get access to all of the information available at FoxMetrics, you have to register as an Enterprise user.

Price: Small = $20/month (100,000 requests), Medium = $50/month (500,000 requests), Large = $120/month (1 million requests), Enterprise = call for custom pricing (1 million+ requests)


These are just some of the web analytics tools out there. As you can see, there are a lot of options to choose from, and the tool you end up selecting will really depend on what you are trying to measure, how much experience you have in the industry, what your budget is, and how much time you are willing to put into learning an analytics program.

Have you tried any of these tools? Or is there one you love that we didn’t list? Let us know in the comments below!

Chris Sparks
Chris is an online marketing and content strategist at the search marketing competitive intelligence provider iSpionage.
Chris Sparks
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  • jack

    VERY informative blog..

    • Chris Sparks

      Thanks Jack!

  • Victoria Chemko

    Crazy egg is also a great tool with their variety of maps to help track visitors – heat maps, scroll maps, etc. Definitely worth checking out with their 30 day free trial.

    • Chris Sparks

      Crazy Egg is a great tool Victoria. Thanks for your comment.

  • Dmitry Oreshko

    Hello, Chris, thank you for a cool tools list! Take a look at http://www.social-searcher.com Free social media search engine and analytics tool.

  • Patrick

    It;s a nice blog… but you should include Sociota.Net as well for social media analytics… It’s a new website but has a plethora of powerful analytics features.

    • Abhijit Das

      is it free??

  • Andrew

    I have tried clicky web analytic tool long back for my own website and it was pretty good as well as user-friendly. I think its a good alternative for google analytic.

  • Amandine

    Nice article, with a lot of useful information! But if the goal of this article is to gather the most popular web analytics tools I think we should also quote AT Internet’s tool Analyzer (http://www.atinternet.com), a fierce competitor to Google Analytics. A lot of big European companies work with them, they also win win market shares on new markets, I think they are worth having a quick look at.

    • Chris Sparks

      Thanks for the tip Amandine. I’ll check it out.

  • Emma Smith

    Hey Chris,

    Very Interesting and informative blog! Thank You For The great list of tools.

  • Richard Gauder

    Please review gShift. It’s a great tool that’s been able to help optimize our website and our clients websites. Too many great features to list.

  • linda

    Angelfish is a new analytics product that should also be on this list. It also directly processes the __utm.gif requests created by Google Analytics (and Urchin) tracking code.

  • Poulami Ghosh

    Hi Chris,
    Thanks for providing this informative article.All the web analytic and social tool are really very helpful.

  • Prem Nath (@premnath321)

    Love very much KISSmetrics by Neil Patel.

  • Mike Williams

    Chris, thank you for the great list. Recently, we started a service similar to KISSmetrics, which is for free. I hope it helps anyone who wants to know the actual visitors on their website. You can sign up at http://www.meetleads.com.

  • Ravi Chauhan

    All the tools are good, but Google Analytic tool is best tool for collect the information about website traffic and visitors, it is also help to improve our business result. So thanks for sharing other web analytics tools.

  • Mehul Solanki

    piwik analytics is also good.

  • Faheem Bhati

    Where is Yandex in the list? Similar to Google Analytics.

  • Nicolas

    Good screening but it’s strange the list misses xiti (at internet)

  • Pat Social

    yes … it is free for the basic usage with no strings attached. Paid memberships are available too but they are mainly for professionals who want to use this platform extensively.

  • Ken Koike

    Very informative. Thank you.
    By the way, OnCue http://oncueresearch.com enables to run multiple tools concurrently on a website.