While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.
In the spirit of giving, MDG Advertising has created the following infographic to help guide marketers in their holiday marketing efforts. The infographic clearly reveals that digital is driving the way Americans are shopping and spending this season. From shopping online stores as opposed to brick and mortar storefronts to mobile browsing and even utilizing social media recommendations, consumers are enjoying the ease and convenience that modern technology offers. A successful marketer needs to leverage these channels for maximum reach and response which in the end will help them to set themselves up for positive results.