Google has just made it possible for publishers who are participating in their AdSense for Mobile apps to use third-party mediators. This means that if you’re running AdSense for Mobile on your site, you can now use multiple ad networks simultaneously allowing you to reach a greater pool of advertisers. This will also help you focus more time on building your apps rather than on managing your ad inventory.
To use mediators, your mobile apps must pass the following conditions given by Google:
- Using the latest version of the AdSense for Mobile Applications SDK
- Abiding by the AdSense for mobile applications terms and program policies
Google hopes that this will bring in more revenues for AdSense publishers even if they use other third-party ad networks.