How to use Google+ to Increase Brand Engagement

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A recent student by Forrester Research unveiled shocking facts:

  • Of 60,000 US online adults who use social sites, 22% visit Google+ each month.
  • Brands have collected 90% as many fans on Google+ as on Twitter.
  • Brands’ Google+ posts generated nearly as much engagement per follower as their Facebook posts — and almost twice as much engagement per follower as their Twitter posts.

Who can argue against these hard facts? Google+ is growing, and marketers can no longer afford to ignore this powerful social marketing tool.

The question, however, is how? For newcomers, it seems a bit daunting.  The interface can seem overwhelming for those used to Facebook’s point and click interface.  Fear not, under the complicated exterior, Google Plus is highly intuitive and immensely powerful.

So what are you waiting for? Grab your wand and prepare to become a Google + wizard, before your competitors leave you in the dust.


Infographic Source:  Gryffin Media

Marcela De Vivo
Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses. She loves... Read Full Bio
Marcela De Vivo
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  • Michael Higgins

    Yeah it’s getting time to master Google+ I think. Looks like a completely different platform to Facebook

  • Thanks Marcela for this valuable infographic. Google is considering the signal from Google+ to rank better a result. That’s why brands should use google+.

  • Awesome post, I really cant believe how many people/companies neglect or write off google plus. Both those individuals are going to sorry.

  • Hi Marcela,

    The stats mentioned in the beginning were crazy. That’s why i decided to give the whole infohraphic a thorough inspection! 🙂

    I must admit that the infographic contains loads of useful information! Even two to three revisions are required to grab all the stats and suggestions.

    After the first look, what caught my attention is the relation of Google + and rankings in SERP. Further, I was fascinated by the authority circle. About how getting more followers and getting more authority can help in ranking better.

    At the end of the day, posting consistently on Google + and making use of features like Circles, Communities etc will matter the most!

    Found the link to this post on Kingged, where I’ll be Kingging it. 🙂


  • Great infographic! We have been attacking the G+ / SERP connection hard specifically because of authority. As more people come aboard G+, your circles start to grow by themselves, which pushes your rankings up. It actually makes organic seo a bit easier.

  • Hi Michael, it looks and works differently, and takes some getting used to, but when you do, it’s AWESOME.

  • Totally agree, glad you liked it!

  • It takes a lot to get used to it…plus people are “maxed out” with Facebook, Twitter, and everything else. So I can understand why..which is why it’s SUCH a great opportunity!

  • Thanks Arun! It does encompass a ton of research, experience, and help from influencers 🙂 Glad you found it useful!

  • Yeah I was just talking to a couple of people today, where we’ve seen sites with few links but massive action on Plus ranking well for competitive SERP’s. I don’t know if it’s consistent but it’s definitely a factor, and will probably keep growing in the future.

  • Marcela, that is really a valuable infographic. Google + is going stronger and stronger which each passing day. It’s getting time to master Google+ I think.

  • Thank you for making the complex look less so, if not simple!

    • That is an awesome compliment, thanks Dave, really appreciate it!