Privacy Groups Call Google’s Interest-Based Ads a Disaster

SMS Text

It didn’t take two online privacy groups that long to attack Google’s recent announced interest-based advertising. Electronic Privacy Information and Center for Digital Democracy have similarly attacked the online ad targeting program.

For its part, Marc Rotenberg executive director of the Electronic Privacy Information Center said that the interest-based ad targeting is a disaster and would allow Google to exploit its access to user data for advertising purposes. Rotenberg also said that Google was even among those who opposed this kind of advertising. Rotenberg is then calling on the Federal Trade Commission to stop Google’s implementation of the internet-based  advertising.

On the other hand, the Center for Digital Democracy which is not really against the internet-based ads per se but was just asking Google to let users opt-in instead opt-out of the said program.

In an email sent to PC World  CDC Executive Director Jeffrey Chester said:

“It’s a very incomplete and flawed safeguard. Missing from what users should know and control are the applications Google uses to develop the ad so it can target and collect data. Users should know if Google is using neuromarketing, viral marketing, rich immersive media and social networks.”

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!