Every time I’ve left an online shopping cart abandoned, I’ve wondered just how often it occurs. That’s why the below infographic from Nextopia on abandoned shopping cards are so interesting.
Here’s some key facts:
- Almost 68% of online shopping carts are abandoned
- There is a $100 “psychological barrier” when it comes to online purchases that causes many to abandon their carts
- 90% of leads go cold after one hour
How has abandoned shopping carts affected your e-commerce business?