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How Many Shopping Carts Are Abandoned on E-Commerce Sites? [INFOGRAPHIC]

How Many Shopping Carts Are Abandoned on E-Commerce Sites? [INFOGRAPHIC]

Every time I’ve left an online shopping cart abandoned, I’ve wondered just how often it occurs. That’s why the below infographic from Nextopia on abandoned shopping cards are so interesting.

Here’s some key facts:

  • Almost 68% of online shopping carts are abandoned
  • There is a $100 “psychological barrier” when it comes to online purchases that causes many to abandon their carts
  • 90% of leads go cold after one hour

How has abandoned shopping carts affected your e-commerce business?



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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of and Kelsey has been in digital marketing since ... [Read full bio]

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