It Is Almost Official: Link Exchanging is Still Worth It

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It has been a lot of talk about whether link exchanges are still worthwhile or not. Most reputable SEOs publicly declare the tactic is just not worth the time and effort. But sometimes we see opposite arguments discussed by trusted sources…

Last week CNN published an interesting article (also shared at WebmasterWorld) discussing link building in general and link exchange as one of its (effective) tactics.

The fact that it attracted a lot of attention is easy to understand: a reputable source like this one talking about the link exchange as one of legit tactics can be considered as an “official” approval of the method (which is not of course but still can be viewed so by many people).

The article does not state that it is always a good thing to do but it does allude that it’s one of the best (if not the only) effective and safe link building method for new ecommerce sites.

As long as people… are exchanging links without offering payment, or crossing obvious lines such as breaking captchas and posting spam links in guestbooks or comment forums, they’re following the spirit of Google’s Webmaster guidelines.

For the most part, however, the practice is rampant enough that only the most egregious violations get snagged.

So what’s your opinion?

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • @steveplunkett

    I buy links in yahoo! directory, otheriwse ANY link exhange requests i get in email i forward to so they can know who the link traders are…

    i have never used link exchanges as an seo tactic.. EVER.. since 95

  • Joshua Elliot

    For me, I will only do link exchange when they are related or relevant to my niche.

    I do not ask for the link exchange.

  • Terry Van Horne

    Love the emailers I have two old as the hills sites that all they do is collect the juice that these people send… PR4 and PR5 respectively. The email well… link in the subject line =byte bucket around here. Then to I stopped exchanging links in about 99. Personal relationship links, yeup… but if I have the least worry you’ll switch the content… gone in thirty or less. 😉

  • christian

    Not worth the time/effort… seeking out websites just for a link to exchange.

    What works… exchanging links with sites you visit regularly and enjoy. I offer an exchange to anyone i learn to really know and can associate with.

  • Stephan Miller

    As far as ecommerce sites go, it does work, especially if the site you are exchanging links with is a vendor with a brand name. Then, miracles happen.

  • Josh Chandler

    Let’s just say, I believe the link building community has become so lost and out of shape, that it isn’t even worth bothering with! I for one do not actively EVER search for partners to link exchange with, I just need to keep creating good enough content to get linked too naturally!

  • MikeY

    Isn’t the point of the article that it’s one of the best and most effective for NEW ecommerce sites?

  • Tag44

    Ofcourse link exchange is still worth and i think its an powerful tool in SEO for the strong backlink, but always do link exchange with relevant and high PR sites.

  • John

    I receive link exchange request regularly from the States, for the most part they are not relevant to my site and so now I turn them down. My understanding is that non relevant exchange linking will have a negative SEO effect. I still have exchange links from before that I must consider severing.