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Interview with Deven Patel of Cyfe, All-in-One Web Dashboard

With so many new online services popping up every day, it’s becoming harder and harder to monitor all your data scattered across them. The bigger your web presence is the more data you have to collect and analyze.

Cyfe is an all-in-one dashboard that helps you monitor and analyze data scattered across all your online services like Google Analytics, AdSense, MailChimp, Amazon, Facebook, WordPress, Twitter and more from one single location in real-time. It can also pull in data from your website or company’s internal databases.

Here’s my dashboard which took me two minutes to set up:

The dashboard has a simple drag-and-drop interface that quickly and securely connects you to all the web services you use on a daily basis.

Cyfe supports connections to over 30 services (and counting):

  • AddThis (Shares, Clicks)
  • Alexa (Traffic Rank, Reach, Pageviews)
  • AWS CloudWatch (EC2, RDS, ELB)
  • Chartbeat (Visits, New Visits, Returning Visits)
  • Constant Contact (Emails Sent, Bounces, Unsubscribes, Forwards, Opens, Clicks)
  • Countdown (Countdown Timer)
  • Facebook Pages (Likes, Clicks, Active Users, Pageviews, Talking About)
  • Feedburner (Subscribers, Hits, Reach)
  • FreshBooks (Invoices, Expenses)
  • Gmail (Inbox, Unread Messages)
  • Google AdSense (Earnings, Pageviews, Clicks, CTR, CPC, RPM)
  • Google Analytics (Visitors, Pageviews, Visits)
  • Google Webmasters (Keywords, Sitemaps, Messages, Crawl Errors)
  • GoSquared (Visitors Online, Returning Visitors, Active Pages)
  • GoToWebinar (Registrants)
  • MailChimp (Emails Sent, Bounces, Unsubscribes, Forwards, Opens, Clicks)
  • Pingdom (Uptime, Response Time)
  • RSS Feed (RSS Feed)
  • Salesforce (Leads, Accounts, Contacts, Opportunities, Tasks)
  • SendGrid (Email Requests, Spam Reports, Bounces, Clicks, Opens)
  • SEOMoz (Backlinks, External Links, mozRank, Domain Authority, Page Authority)
  • Time (Digital Clock, Time Zones)
  • Twitter (Tweets, Following, Followers, Listed, Mentions)
  • WordPress (Users, Posts, Comments)
  • YouTube (Views, Unique Users, Comments, Favorites, Likes, Subscriptions)
  • Zendesk (Tickets)
  • Custom Charts (via CSV File, Google Spreadsheets or Private URL)
  • Custom HTML & Images

Businesses spend up to 80% of their time collecting, monitoring, analyzing and reporting data. Cyfe wants to help users spend more time on making strategic business decisions, rather than on low-value tasks such as data collection, report creation and distribution.

Now let’s see what Deven Patel, the brain and heart behind Cyfe has to say!

What was your background before you entered Internet Marketing? What brought you here? Can you tell us a few words about yourself?

I am a serial entrepreneur and web software engineer with over a decade of experience in web software development and internet marketing. I’ve always had a burning passion to create products that solve real world problems. I’m not the MBA type, I don’t create products based on the market but based on my own experiences. For example, Cyfe was built to solve a specific problem I faced many times in the past. Sometimes the market that needs your solution may not be well defined yet.

What inspired you to create the tool?

When I used to run my own small web based businesses in the past (e.g. marketing agency, web hosting, social networking), I found the whole business performance tracking and reporting process very time consuming and frustrating. I would waste a tremendous amount of time monitoring all these different web services to see what my customers were up to and how different aspects of my business were performing.

I would be sitting in front of the computer screen for hours logging in and out of websites and manually putting together spreadsheets to make sense of all the overwhelming data. And as you already know, the web grows at an exponential rate. So I would literally have to monitor a new piece of data almost every month. This is why I decided to build Cyfe. To help small businesses save countless hours tracking and making sense of all their business data scattered across the web.

How long have you been working on the tool? What was the hardest part?

It easily took us over six months to build the initial version of Cyfe. Even though we think we built an amazing product already, we still have much more to do on our roadmap! The hardest part was to make decisions on what features not to build. We had to sacrifice features in order to get the product out to the market quickly so that we can iterate on it based on the customer needs.

What seems to be the most popular dashboard?

Different types of businesses need to keep an eye on different types of data so it’s difficult to pick out just one popular dashboard. Some companies use Cyfe as a social media dashboard that helps them monitor all their social networks (e.g. Twitter, Facebook). Others use Cyfe as a business intelligence tool that helps them keep an eye on their individual departments’ performance (e.g. marketing, sales, support, finance). The power and flexibility of Cyfe is such that the possibilities are endless.

What’s the future of Cyfe? Do you have any plans?

We have a ton of new features cooking for Cyfe so stay tuned! It’s practically impossible to share a list of upcoming features with you because our priorities are always changing based on customer needs.

Can you share any advice to self-built entrepreneurs like you? How can they find their calling and succeed online?

If you’re passionate about something then just do it. But make sure you’re creating some kind of value for your potential customers. I believe the key to success is finding the right balance between marketing and product. That combined with quick market penetration can do wonders.Oh and f*** competition, there is no such thing as an unique idea anymore. Someone in the world is bound to be thinking about the same exact thing you are. Keep an eye on your competition but don’t stress over it too much. Be smart, stay focused, listen to your customers and use your resources wisely. Remember, all you need is a piece of the market to succeed. After all, if they can do it why can’t you?

Category SEO
Ann Smarty Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

Interview with Deven Patel of Cyfe, All-in-One Web Dashboard

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