I met John Shehata, the VP of SEO at Condé Nast, at SEJ Summit NYC last year when he spoke there. He’s a great guy and an engaging speaker! This year, we are happy to have John back. Below, I asked John a little more about what he’s covering at SEJ Summit NYC in November 2nd, 2016.
AMP is kind of a big deal in industry news this year. Do you think it is something brands who are not publishers should be concerned about?
Absolutely. In the beginning, Google AMP was mainly focused on top stories, which benefited news publishers the most. Then Google announced last month that AMP will appear in search results soon which means it will impact all sites. Many expect this to take place this year.
If a smaller site, say just a few hundred pages, wanted to move to AMP, what type of process could they expect? I know there is a plugin, would that be all they would need, or is the process more complicated?
You have moved huge sites under the Conde Nast brand to AMP, correct? It is a pretty complicated process, but if you could only give one piece of advice, what would it be?
Validate, Validate, Validate. And track your monetization carefully.
What is one underrated skill you think SEOs will need to succeed in the next 5-10 years?
Thanks for answering my questions, John. See you in NYC!
Don’t forget; you can still buy tickets and come see us in NYC Nov. 2nd at the TimesCenter in Manhattan.